DIAGEO SCOTCH #LOVESCOTCH #INTERNATIONALSCOTCHDAY

10 Things you must know about your favorite scotch whisky

 

#LoveScotch #InternationalScotchDay

Scotch is loved by some of the most stylish and famous people in the world. David Beckham is a notable figure in the drink giant Diageo’s ad campaigns for worldwide promotions since 2014. Diageo owns the Johnnie Walker, Gold Label Reserve, and Singleton label and is represented by Diageo Philippines in the country.

Diageo Philippines ushered in the #LoveScotch celebration in time for the International Scotch Day (Feb. 8 – Mar. 15, 2017) through a Master Class with Diageo’s Master of Whisky, Ewan Gunn. Based in Inverness, Scotland, Gunn has been in the industry for 16 years, teaching people all over the world the best way to appreciate whisky.

We’re sharing here 10 Fun Facts About Scotch for everyone’s scotch whisky appreciation.

1.

Only three basic ingredients are used to make scotch: water, cereals, and yeast.

2.

Scotch can only be made in Scotland. Wow! That was fascinating to know.

3.

Scotch is the only type of whisky allowed to be made in Scotland.

4.

Scotch can only be matured in oak casks, in Scotland and for a period of not less than 3 years.

5.

Scotch is the world’s favourite whisky – Scotch takes the lion share of all whisky sales globally pushing half of all sales of whisky worldwide.

6.

All Scotch is whisky but not all whisky is Scotch. Scotch whisky has to be produced in Scotland, whereas other whiskies are made in other countries such as Buorbon in the United States.

7.

There’s no ‘e’ in (Scotch) whisky. Yup, you’ve noticed it. The explanation is, in Scotland it is preferred to omit in writing the letter ‘e’ on labels to leave more time to enjoy the liquid. That makes sens.

8.

Age isn’t everything. Whilst Scotch need to age in oak casks in Scotland for a minimum of three years to be officially classified as Scotch, aging is just a way of creating different flavour profile by the way the whisky interacts with the oak. It doesn’t mean it’s necessarily better, it just depends on what you like from a whisky.

9.

Today’s rain is tomorrow’s whisky. The term whisky derives from the Gaelic ‘uisge beatha’, or ‘usquebaugh’, meaning ‘water of life’.

10.

Some of the most well-loved cocktails are made with Scotch.

“It’s thrilling to see more and more Filipinos discovering their own love affair with Scotch, and in as many ways as this culture is as diverse. This Master Class is designed to deepen their passion with this amazing liquid and discover the best way to enjoy it for themselves,” said Gunn.

As part of their journey through the world of Scotch, Diageo collaborated with Samsung Philippines for an immersive experience with Johnnie Walker  with the help of the Samsung Gear VR, powered by Oculus.

 

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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