FUJIFILM Wonder Photo Shop-Tokyo has opened its first store in the Philippines as part of its campaign to bring back the habit of printing photographs and increase of its print division.
The opening of Wonder Photo Shop-Tokyo PH comes after the opening of Wonder Photo Shop-Tokyo in trendy Harajuku area on February 2014.
Executives from FUJIFILM group flew in last June 17 to take part in the grand launch on June 18, at the Ayala-U.P. Town Center. Appearing during the launch are Hiroyuki Sakai, corporate VP at FUJIFILM Corp. and managing director at FUJIFILM Asia Pacific, and Masato Yamamoto, GM at FUJIFILM Corp. photo imaging products division.
Spotted at the launching are husband-and-wife Mark Escueta and Jolina Magdangal who brought their son, Pelé.
“The Philippines is known to be the No. 1 in terms of taking photoz especially selfies. Vut even as Filipinos enjoy taking photos, the ratio of the preseved memory to a printed photo is extremely low. Once we captured this gap in the market, we believe there is great potential in increasing our sales in this market segment,” said Yu Tung Tung, president, YKL Color, Inc.
The first Wonder Photo Shop in Tokyo opened on February 2014. It has printing and photobook services, a selfie studio, and a kiosk machine wherein customers can avail of a variety of quick photo printing. These features are also available in the first Wonder Photo Shop-Tokyo in U.P. Town Center.
“We have to reinvent, printing business will eventually die down print demands will go down. It was an eyeopener for us. It made us think of ways how customers will cone back to photo shops. We would like to reinvent it by letting them feel the importance of printing.
Since we are into the digital era, customer habits have drastically changed. So what we did is to add to habits of what regular consumers are doing now,” said Vincent Morales, general manager, YKL.
“Why Wonder Photo Shop? It’s because we want customers to wonder and see what our stores can offer to customers like quality prints, photo books can be done in one hour service, glazz-it service of tempered glass frame, acuity prints – the latest large formats of FUJIFILM, instax products, wonder photo print station, scrap booking, scrap framing, studio selphy.
We have to offer something different to catch their attention,” Morales added.
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