BPI Family Auto Loan Road Safety Campaign
by Juan Manila
Manila, Philippines
BPI Family Auto Loan partners with the City of Tagaytay to launch and promote the Road Safety Campaign dubbed as “Safe Drive.” BPI Family Savings Bank promotes road safety to all motorists and what better place to start off the campaign is by launching the first road safety campaign slogans along the roads of Tagaytay City.
Tagaytay is known for its scenic and mountain views over-looking the Taal volcano lake that is why it is one of the favorite tourist and vacation spot in the country. Due to its steep slopes and road curves that motorists has to access, the Road Safety Campaign is just very much in time to remind all motorists of having a safe trip while driving to Tagaytay. BPI Family Auto Loans, the industry leader in consumer loans, launches the first in the country’s “landmark” advocacy slogans and signage which were “planted” and installed in various spot locations along Tagaytay Road – Batangas via Tuy.
BPI FSB Auto Loan Road Safety Campaign: Mr Dave Sarmiento (left) and Mr TG Limcaoco (right) installing Tagaytay City Road Signage. Photo courtesy of BrandSpeakAsia.
BPI FSB VP Herbert D. Tuason and Senior Manager Michael Anthony C. Mendoza doing the thumbs-up sign after the installation of the Road Safety Advocacy Slogan Campaign along Tagaytay Road
The advocacy campaign kicks-off last January 29, 2011, 8 AM inside the parking lot of BPI Head Office in Makati City by introducing all the members and participants of this two-day campaign that ended on January 30. Groups were divided and were given keys to their own respective vehicles for them to drive and experience the road safety campaign on-hand. Juan Manila Express! was assigned to drive the Nissan Sports Utility Truck, Navarra from the BPI Head Office to Tagaytay City.
BPI FSB SVP for Auto & Motorcycle Loans Dave G. Sarmiento (4th from left) with other BPI FSB officials
BPI FSB Senior Manager Michael Mendoza giving instruction details at the BPI Head Office Parking area minutes before heading to Tagaytay
Photo courtesy of Jeman Villanueva
Juan Manila Express! was part of the social media that was invited alongside the other press people to cover the road safety campaign. Other bloggers that was part of my team were Flow Galindez of Ang Sa Wari Ko, Azrael Coladilla of Azrael’s Merryland, and Jeman Villanueva of Orange Magazine TV. We were part of the 17 car convoy assigned to each group of the activity event.
(L-R) Social Media Bloggers Azrael Coladilla; Flow Galindez; and Jeman Villanueva
The convoy and drive detail instruction were given to us, participants and after installing all the respective signages, everybody proceeded to the Maharlika Suites of Josephine’s Restaurant along Tagaytay Road for lunch and press conference.
Leigh de Armas of BrandSpeakAsia introduces the BPI FSB officers during the short press conference at the Maharlika Suites inside Josephine's Restaurant
BPI Family savings Bank President TG Limcaoco
Senior VP for Auto & Motorcycle Loans Dave Sarmiento
Future plans were also discussed and the possibility of tie-ups with different communities, NGO‘s and government agencies were also in BPI Family Savings Bank game plan to reach a more wider dissemination of the road safety advocacy.
Currently and with over 20 years in the business, BPI Family Auto Loans has created its mark and taken the leadership position, continuously providing the Filipinos with a complete auto loan solution and guaranteeing ease and convenience in auto loan application through its strategically located BPI and BPI FSB branches, numbering over 800 nationwide. You may visit www.bpiexpressonline.com for details.
All participants proceeded to Summit Ridge Hotel for check-in and got an ample time to rest from the exciting Manila to Tagaytay road trip. But before going straight to our respective rooms, we had a short photo ops while the cars were all lined-up in-front of the hotel.
Photo courtesy of BrandSpeakAsia
Around 6 PM, a night of fellowship and fun has been prepared for the guests, media and their family at the Oak Room at the 2nd floor of the Summit Ridge Hotel. It was an evening of fun, games and raffle prizes that awaited everyone. Nobody got home empty handed.
Certificates of Acknowledgment were also given to everyone who participated the BPI FSB 1st Road Safety Campaign. Juan Manila Express! got his!
When most of the participants were already dozing off catching a good night sleep, the four of us social media bloggers were asked by Sir Herbert to join them for coffee at Starbucks beside the Summit Ridge Hotel. We were also accompanied by other BPI officers and BrandSpeakAsia representatives as well.
(L-R) Me, Sir Herbert, Miss Nikki, Miss Marist, Miss Gretchen, Mam Esa, Jeman, Azrael, and Flow
It was almost 2 in the morning when we decided to go to our respective rooms to sleep.
That following morning, we had our breakfast at Annie‘s with Sir Michael.
It was not just a road safety advocacy that Juan Manila Express! had learned and experienced during this two-day event. In behalf of Azrael, Flow and Jeman, we are very much thankful for including us and trusting our capabilities to share and contribute everything that we have seen and learned during the weekend’s Safe Drive campaign. It’s an honor that we social media bloggers, are widely accepted and trusted that many companies are already looking forward to having us around to their activities and events. Rest assure that our commitment to our clients (in the marketing industry) and as a responsible blogger, Juan Manila Express! will continue to strive and impart every knowledge and skills that a blogger should possess to give factual, on-time and bias-less opinions and information so we can share to our loyal and target readers, viewers, clients, audience, suppliers, consumers, colleagues, etc. inside and outside the marketing industry.
Thank you very much BPI Family Savings Bank for imparting and leading the Road Safety advocacy to us and all motorists going to Tagaytay. This campaign has just began. More info advocacy and slogans to come from BPI Family Auto Loan will be seen in the future. This just goes to prove that BPI Family Savings Bank does not only make your auto loan fast, easy and convenient but is also making sure that you (client) will be in the safe hand once you drive your new car along the major roads and highways with the BPI Family Loan Road Safety campaign and slogans!
Always remember, “Drive Safely!“
