Filling up the 55,000 seats of Philippine Arena would be too easy for any marketing events with their fullest battalions of supporters but breaking Twitter‘s World Cup and Super Bowl records with the most number of tweets for a single event is one amazing story. And the #AlDub phenomenon continues its magic streaks as the #AlDubNation successfully pulls over 39.5 million tweets, a record-breaking number, even beating their previous record of 28.5 million tweets in 24 hrs.
On September 25 – 27, #ALDubEBForLove almost broke Super Bowl Twitter record of 28.4 million set on February 1, 2015.
Yesterday, when Eat Bulaga held a three-hour, no commercial break live show at the Philippine Arena, fans of the No. 1 noontime show and Kalye Serye segment joined forces for the Tamang Panahon episode dedicated to finance construction of public school libraries around the country and help the victims of Typhoon Lando with the PhP 14M ticket sales the program earned from followers who bought their tickets that got sold-out one hour later after Lola Nidora (Wally Bayola) announced on live TV the previous Saturday episode of Eat Bulaga.
Dominating and trending worldwide, #AlDubEBTamangPanahon beats World Cup and Super Bowl records with the most discussed tweets on the social media platform. #AlDubEBTamangPanahon tops #BRAvsGER World Cup of 36.5 million tweets in 2014.
On-screen couple Maine Mendoza aka Yaya Dub and Alden Richards thanked their loyal fans and supporters with message from their Twitter accounts.
Grabe kayo.. Happy 39M tweets, AlDub Nation! Wala talagang imposible sainyo! #ALDubEBTamangPanahon
— Maine Mendoza (@mainedcm) October 24, 2015
— Alden Richards (@aldenrichards02) October 24, 2015
This is a big feat for the local entertainment scene and personalities reaching out to social media. The virality and success of #AlDub phenom will forever change the landscape of how shows, brands, influencers, and the likes, will be measured as far as social media marketing is concern.
*Featured image credit from Astroplus Twitter account.
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