Today, 14th day of March 2016, the National Basketball Association (NBA) officially opens its third NBA Store in the Philippines located at the Ground Level, TriNoma Ayala Mall in Quezon City. This third NBA Store brandishes the most comprehensive selections of NBA products from 30 NBA teams including official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys, and collectibles, according to International Athletic Trading Company, Inc. (IATC) President and CEO Melvin Lloyd Lim earlier today during the opening ceremony of the NBA Store.
Joining Lim, NBA Philippines Managing Director Carlo Singson mentioned the importance of NBA fanbase in sorting locations for the NBA Stores. The flagship and first NBA Store in the Philippines is located in Glorietta which opened in December 2014, followed by the second NBA Store in Mega Fashion Hall, SM Megamall last October 2015.
“We are proud to open three NBA Stores in the country in less than three years, and it has helped established the Philippines as the premier shopping destination for NBA fans across Southeast Asia,” said Singson.
Singson also revealed that they have to open one down South and outside Metro Manila following the demands for NBA products. “Three is not our magic number. There will be many more NBA Stores opening in the future,” added Singson.
The NBA Store carries products from brands such as 2K Sports, adidas, Mitchell & Ness, New Era, Nike, Panini, Spalding, Stance, Under Armour, and many more, including NBA-branded lifestyle apparel exclusive to the store.
The regular store hours for NBA Store at TriNoma are 10 AM – 9 PM (Monday-Thursday) and 10 AM – 10 PM (Friday-Sunday).
The flagship NBA Store in the Philippines has earned two industry awards in 2015 – the Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” and the Asia-Pacific Excellence Award for the “Best Retail Campaign”.
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