adidas and Kareem Abdul-Jabar announced a limited edition Black History Month Collection inspired by the all-time leading scorer and one of the most prominent philanthropists and ambassadors from NBA, Abdul-Jabbar. Each basketball shoe model and specialty packaging features new-to-the-eye sepia tones, inspirational quotes and more details that gives the consumers a vivid journey through four of the most important eras of his historical and record-breaking career.
“I was very fortunate to have African-American role models and pioneers I could identify with and learn from as I forged my career in basketball and my personal journey in life,” said Abdul-Jabbar. “Every success I’ve had is due to countless hours of hard work physically and mentally, and I’m proud to tell that story and inspire the next generation of role models as we celebrate the accomplishments of African-American leaders next month.”
The exclusive collection be debuted by adidas athletes on the Martin Luther King Jr. Day games and showcase them in select games throughout February to celebrate Black History Month and give honor to African-American role models like Kareem.
A portion of the proceeds from the Black History Month Collection will be donated to Kareem’s Sky Hook Foundation, which improves the lives of underprivileged youth.
Crazy 8 – “Fundamentals are the Foundation for Excellence – ’61 –’65”
“Fundamentals are the Foundation for Excellence” is printed on the sockliner and upper to recognize Kareem’s mantra during his high school career.
J Wall 1 – “Rules are What Make the Game Challenging – ’65 – ’69”
The blue and gold sockliner features a hardwood print that pays homage to Pauley Pavilion, where Bruins’ basketball has called home since 1965.
D Rose 5 Boost – “The Hook Shot is Worth a Thousand Words – ’69 – ’75”
D Lillard – “When the Music Changes, so Does the Dance – ’75 – ’89”
This shoe features this mantra on the upper and sockliner to represent the years that cemented Kareem’s legacy as one of the NBA’s greatest players and brought five NBA Championships to the “Showtime” Los Angeles Lakers. Kareem’s consistent low post-scoring, rebounding and rim-protection helped LA become one of the most successful basketball dynasties of all-time. The purple and gold sockliner represents the classic Lakers colors while palm trees represent LA scenery.
During this period of his career, Kareem began to practice yoga regularly, which he said drove his longevity and consistency in the league. The move to Hollywood also opened up additional opportunities for him, including a classic cameo in the movie “Airplane.”
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