After breaking box-office records and receiving wide acclaims from mainstream and online media, the star of “Kita Kita” Alessandra De Rossi and Empoy are back with a new series of shorts that revolves in another life and love story shot on location that is very different from the romcom movies audience are used to.
The first of the shorts entitled “#KasyaPa’ debuted at the Mega Fashion Hall in SM Megamall is part of Acer Philippines’ promotion of its Pre-Holiday offerings with its partner brand Salvatore Mann, a men’s fashion brand under retail giant SM.
Producing a short film that was visually nostalgic, lighthearted yet somewhat tear-jerking and easily relatable, Acer Philippines tapped Kita Kita actors Alessandra and Empoy. Titled #KasyaPa, the video tugs at heartstrings as it shows the struggles a lot of people experience in work, in life, and especially in love.
Meanwhile, creating an event that embodied both Acer and Salvatore Mann in aesthetics, the Mega Fashion Hall was transformed to fit a sleek runway and was accentuated with neutral tones and elements. This set the backdrop for a striking fashion show where the Salvatore Mann collection, designed exclusively for Acer’s pre-holiday promo, was launched.
“We build partnerships with brands and personalities that not only resonate with Acer’s aesthetics and appeal, but help enrich and strengthen them as well,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Empoy and Alessandra, in their most recent film Kita Kita and as seen in #KasyaPa, exhibit relatability and resilience – traits that personify Acer. Meanwhile, Acer laptops and gadgets are sleek and fashionable, yet highly functional – characteristics that define Salvatore Mann bags too.”
The Acer pre-holiday promo will run until October 15, 2017, during which any purchase of Acer laptops and projectors will earn buyers exclusive Salvatore Mann bags. Customers will get a duffel bag or backpack for every purchase of an Acer projector, an Acer Aspire i3-powered laptop or desktop; and both for every purchase of an i5-powered, i7-powered, or all-in-one Acer Aspire laptop or desktop. Additionally, exclusive Salvatore Mann sling bags await SM Advantage, SM Prestige, and BDO Rewards Card Holders. Salvatore Mann is exclusively available in the SM store.
“Salvatore Mann is deeply honored to be partnering with Acer for its pre-holiday promo,” shares Rina Bugayong, Senior Assistant Vice President for Marketing for SM Shoes and Bags. “Hand in hand, Salvatore Mann and Acer have shown that style and functionality can be achieved; it need not be one or the other.”
The #KasyaPa video may be found at the Acer Philippines Facebook page at www.facebook.com/AcerPH. For more information on the promo, visit: www.acer.com.ph, follow @acerphils on Twitter, and visit the Acer Philippines Facebook page. For more information on Salvatore Mann, follow @salvatoremann on Facebook and Instagram.
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