I love cars. I love driving. I always remember like it was only yesterday when I drove my own sedan from my place to work every day in 2002. Then in 2010, I was able to drive an SUV all the way from Makati to Tagaytay for a road campaign event.
The last time I drove a car was for the Ford Halloween event for Ford Focus when I drove it back from La Cocina de Tita Moning, a rich in heritage of history of the Legarda family located in 315 San Rafael street, San Miguel District, Manila to Ford‘s showroom in Bonifacio Global City. That was in 2012. And the last time that I attended a motoring event was for a car photography challenge shoot in Pampanga in January this year.
It’s fun to drive. It gets me relax the moment I hear the sweet engine sound takes it pace until it gets me comfy with the ride. I don’t normally drive cars I don’t own but when I do, I make it a point to be more safe and careful when driving.
I attended last week’s launch of the all-new Ford Everest and I am thrilled of its new look and high performance that I witnessed and experienced that night. Yes, I was able to experience the ride. I’ll get back to that.
The all-new Ford Everest drives away from the old boring look (excuse me for being frank). The old Everest look was very simple and you wouldn’t even think if it can last for challenging road tests. But today, the Ford Everest combines sports, classic, and 4×4 features (it also have the 4×2) that is perfect for adventurous driver.
“The all-new Everest embodies Ford’s fun-to-drive DNA, delivering a fully capable and competitive SUV that remains to be one of our most sought-after SUVs, and we are excited to introduce the latest member to our growing lineup of One Ford products here in the Philippines,” said Kay Hart, managing director, Ford Philippines.
The all-new Everest reaches new levels of rugged capability and refinement, helping drivers navigate challenging terrain with ease and confidence while also offering exceptional ride comfort and agile handling.
With its strong steering wheel and powerful engine, the Ford Everest can climb uphill conditions and manage dirt and mud road challenges with its advanced, first-class Terrain Management System (TMS) with four terrain settings – Normal, Snow/Gravel/Grass, Sand, and Rock. Each settings adjust the vehicle’s throttle response, transmission, intelligent four-wheel drive system and traction control to confidently tackle any situation.
“The all-new Ford Everest is truly ‘built Ford Tough’, that allows our customers to take on the world. Stunning, tough, and exceptionally capable, it redefines what it truly means to be a progressive SUV. Its unshakable toughness and premium comfort makes it the perfect solution for customers looking for a tough and highly capable vehicle,” said Minnie Valencia-Bustamante, vice president for marketing and sales, Ford Philippines.
Indeed, combining toughness and capability, the all-new Everest will be perfect for challenging terrains. And what makes the Everest more exciting is its price. The Ford Everest comes in five variants and deliveries will begin in September with the following price points:
- 2.2L 4×2 Ambiente MT – PhP 1,339,000.
- 2.2L 4×2 Ambiente AT – PhP 1,399,000.
- 2.2L 4×2 Trend AT – PhP 1,539,000.
- 2.2L 4×2 Titanium AT – PhP 1,639,000.
- 3.2L 4×4 Titanium AT – PhP 1,899,000.
Ford is also offering an optional Premium Package to the 3.2L 4×4 Everest Titanium that comes with:
- HID Projector Type Headlamps with Auto-Leveling and Headlamp Washer
- LED Day Time Running Lamp
- 8-Way Power Adjust Passenger Seat
- Power Fold 3rd Row Seat and Power Liftgate
- 240V Inverter
- Panoramic Moon Roof
- Heads-Up Display
- Adaptive Cruise Control
- Lane Keeping System
- Collision Mitigation
- Active Park Assist
Customers who want to avail of this premium package will only need to add PhP 100,000 to the retail price of the 3.2L 4×4 Everest Titanium.
The exterior flashes a strong character while the interior has a wide capacity space perfect for seating passengers. The all-new Everest will be manufactured at AutoAlliance Thailand in Rayong, Thailand and will come in seven dynamic colors – Cool White, Black Mica, Sunset Red, True Red, Metropolitan Grey, Blue Reflex, and Aluminum Metallic.
During the launch at Alabang, I, together with two media friends was able to experience what it’s like to ride the all-new Ford Everest. Our driver took the SUV on an uphill and downhill terrain exercise while other guests and media covers the test drive. Ford Everest has a Hill Descent Control that sets and maintains a constant speed to drive down steep descents with ease on any terrain. The Electronic Locking Rear Differential feature helps rear wheels from spinning while driving off-road, increasing traction in challenging conditions. And yes, it is a 4-wheel drive…
That was just thrilling!
In case you want to know more. In addition to advanced active safety systems, a strong passenger cage built using high-strength materials like boron steel, and passive safety features, including up to seven airbags, help keep occupants safe in the event of a collision.
Now, that is what we call, safety first.
There are lot more to explore of the all-new Ford Everest. Perhaps, I can share them when we get back to experience the ride.
It’s a bold new direction for Ford in the mid-size SUV segment and is set to challenge what customers can expect from their traditional SUV.
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