20 years ago, actress and TV host Anne Curtis-Smith was just a regular 12-year old enjoying her Jollibee meals when a talent scout discovered her inside the fastfood chain’s branch in Boni Avenue, Mandaluyong City. And the rest was history.
Fast forward to 2017, the sweet and lovable actress goes back full-circle with a new endorsement and ad campaign of the best-selling Burger Steak which premiered last February 12 on YouTube and other social media networks.
The ad campaign’s TVC features Anne in a marriage proposal setup while enjoying her favorite Burger Steak as she reveals “The One”, Beefy Ever After.
“I remember having Chickenjoy and Jolly Spaghetti,” said Anne, who excitedly recounted her ‘discovery’ story. “I wouldn’t be the star I am today if I was not eating as Jollibee 20 years ago. it’s just one of the reasons why Jollibee has a special place in my heart.”
“Anne is dynamic and talented, and her cheerful demeanor brings joy to everyone around her,” said Francis E. Flores, Jollibee Global Chief Marketing Offiicer and Philippine Head of Marketing. “We hope the nation shares our excitement over Anne being the newest endorser of one of Jollibee’s most popular products, the Burger Steak.”
Watch Anne Curtis-Smith’s Jollibee Burger Steak – The One TVC
Anne believes that her Jollibee endorsement could not have come at a better time. “I’ve always come so near, yet so far,” she said. “There were plans before, but they never pushed through. Finally the time has come and it’s really a big dream come true for me. I feel like I’ve come full circle in my career.”
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