ASUS Philippines Digital Marketing Head Eason de Guzman Jr says (the ASUS Zenfone 2 Philippine Launch) sets a “new benchmark to local Philippine product launch.”
He said it right because we also believe that the Zenfone 2 launch at the World Trade Center will set a trend in product (mobile devices) launch in the future here in the country.
This trend will put the Philippines at par with other countries holding big events for the release and announcement of flagship mobile devices. Think of iPhone launch in Cupertino, the Samsung S6 Mobile World Congress launch in Barcelona, and the likes. This grand presentation by Asus will be no doubt the next frontier for other mobile launches in the country.
In April, ASUS flew-in media and bloggers to cover the Zenfone 2 event in Jakarta, Indonesia prior to the World Trade Center in Pasay event yesterday, May 16.
A week earlier, the online registration for the World Trade Center event got a positive result when the registration reached its limit of maximum guests for the event. It was definitely a feat for ASUS Philippines Zenfone 2 launch event organizers for having that quick and massive response from the media and clients.
Those who weren’t able to successfully registered online were given the front row seats for the ASUS Zenfone 2 Philippine Launch Livestream.
Jam Ancheta, ASUS Philippines intern and the blogger behind JAM Online, was quoted saying, “A very successful launch. Sobrang happy ng internship, sumakto sa launch ng Zenfone 2 and pagdating ng execs from Taiwan including the CEO of Asus tapos naghost pa ng livestream event.” (A very successful launch. The internship was great, the launch of Zenfone 2 coincided with the arrival of Taiwan execs and ASUS CEO and then there was this livestream event.)
ASUS Zenfone 2 Philippine Launch streamlined “See What Others Can’t See” and used it as hashtag #SeeWhatOthersCantSee to spread the Zenfone 2 campaign in the Philippines.
ASUS launched Zenfone 2 series models ZE500CL and ZE551ML.
ZE500CL is a 5-inch smartphone with Super Bright IPS HD Display and comes with 2GB RAM and 16GB storage. It is available for PhP 7,995.
ZE551ML has 5.5-inches Super Bright IPS Full HD Display and comes with 2GB/4GB RAM and 16GB/32GB/64Gb storage. It is availabe for PhP 9,995 / PhP 13,995 / PhP 14,995.
Both ZE500Cl and ZE551ML are powered with Intel processor and installed with Android 5.0 Lollipop OS.
The Philippine launch went two days ahead of the US launch event.
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