In line with its vision to address poverty through social entrepreneurship, Lifestyle-brand Boardwalk launched Share, a fashion and lifestyle sub-brand with a social development platform. Share, an initiative of the Share Foundation by Boardwalk in partnership with Boardwalk Charity Foundation Incorporated, aims to elevate fashion into a social development platform by allocating 25% of each Share item sold for its business starter program. The program aims to assist people from economically-challenged communities in helping them gain capital and confidence, and enhance their skills and sensibilities to have a fair shot at business success.
The Walk to Share Lifestyle event, which was held last December 3, 2015 at The Green Sun, starts with the Share the Story film, a social experiment staged by Share showcasing how uncertain people are when it comes to finding ways to give back to society. The video also underscores Boardwalk’s belief in Share as a way to spark hope among the economically-challenged to fulfill their dreams.
The event features the Walk to Share video via a 360 video projector focusing on the beneficiaries of Share or “Sharepreneurs”
With actress KC Concepcion and Gerard Garcia hosting, the event kicks off with a fashion show featuring celebrities and Share ambassadors Alden Richards, Janine Gutierrez, and Matteo Guidicelli dressed in fun, colourful and relaxed Share outfits, all stamped with Share’s iconic hand logo. Designed in colourful variations, the logo is a reminder that every item bought enables buyers to do their share and help future entrepreneurs make their business dreams come true.
Hosts KC Concepcion and Gerard Garcia with Share Ambassador Alden Richards
Share Ambassador Matteo Guidicelli
Emphasizing that Share is a fashion-forward brand, the Walk to Share event also features Filipino fashion designer Avel Bacudio as the very first Sharecreator. Named as Asia’s most influential designer in 2014, Bacudio showcases his capsule collection Share x Avel, the first of Share’s collaboration series which will also feature co-creations with other Filipino designers in the future.
Share X Avel
“It’s an honor to be with people who believe in us and this important program. We hope to encourage and inspire more people to do their share,” says Ivan Madera, President of Share.
Boardwalk’s special launch for Share is truly an event that not only highlights the company’s fashion creativity, but also its commitment to do more for society. Find out how you can share your way at http://share.ph.
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