For over a hundred years, Caltex’s trusted brand Havoline delivered quality, high performance lubricants to consumers worldwide.
On the product brands re-launch at Dusit Thani in Makati City on Tuesday, April 14, 2015, they included three all new products in the market: Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline Synthetic Blend SAE 5W-30, and Havoline Super 4T Synthetic Blend SAE 10W-40.
These three fresh released brands are now available in selected Caltex stations, auto supply stores and car workshops.
“Protect What Matters” will be the company’s latest brand campaign together with the 4 Pillars of Protection namely; Protect your investment, Protect your engine’s performance, Protect your fuel economy, and Protect the environment.
“Drivers today want to protect what really matters; the investment they made in their vehicles and its performance,” said Michelle Sayat, Marketing Manager of Finished Lubricants, Chevron Philippines Inc.
Also, Area Business Manager – Chevron Philippines Inc., Joseph Bronfman stated that the company will be after the benefit of their consumers especially car owners and car sellers setting aside competition with other gasoline line.
During the open forum, Bronfman was asked if these newly released products can adapt to the climate or weather condition of the country (given the fact that they promote environment friendly engine fuel) he shared that ‘the main goal of their re-launch is about how their consumers can both save their engine from excess deposit’ while helping prevent the increase of risk in destroying the environment.
Chevron Caltex ensured that the latest release will help keep vehicles in ‘tip top condition.’ Regarding to this, Caltex Havoline also launches “Drive to Protection: Tune Up for the Ultimate Road Trip” happening this summer season where the company invites media people and party goers to come and; at the same time, give their pledges on how they can help in protecting the environment.
Moreover, this event will venture to four ‘astonishing’ summer destinations: Zambales (April 17-19), Boracay (April 25), Baler (May 1-2), and Sky Ranch Tagaytay (May 10).
Fore more information on their latest products and events, visit www.caltex.com/ph.
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