Robinsons and Caltex announced the Caltex-Robinsons Rewards Card (RRC) program which will give RRC members more fuel discounts and shopping savings from points earned at participating Caltex stations.
Robinsons Rewards Card (RRC) members will enjoy earning more points not only when they shop at their favorite Robinsons stores but also when they fuel up at Caltex. RRC members can now use their points to redeem Php 1 discount for every one liter fuel purchase at participating Caltex stations nationwide. Every five liter gas up earns a point which means that the more customers fuel up at Caltex and shop at Robinsons, the more points for fuel and shopping savings.
Robina Gokongwei-Pe, president and chief operating officer, Robinsons retail Holdings, Inc. and Peter Morris, country chairman, Chevron Philippines, Inc. (CPI), officially sealed the partnership through Caltex-Robinsons Loyalty Program Launch held at Makati Shangri-La, Thursday morning, March 26, 2014.
“We at Robinsons Retail are always looking for new ways to delight our customers and give them a better customer experience. That is why we are very happy to partner with Chevron Philippines Inc.’s, Caltex service stations to expand the acceptance of Robinsons Rewards beyond stores operated by Robinsons. This will be a welcome development to over 800,000 members of the Robinsons Rewards Card. With more than 700 Caltex service stations nationwide, we are very honored to have Chevron Philippines as our first external partner for Robinsons Rewards,” said Robina.
“Caltex has been in the Philippines for over 75 years. Throughout this time, the Caltex brand has remained relevant to Filipino motorists because we are able to support their changing lifestyles and needs. This partnership allows us to uniquely reward thousands of motorists and shoppers for their loyalty to Caltex and Robinsons. We are truly proud of this long-term relationship with Robinsons Retail Holdings Inc.” said Peter.
The launch also welcomed Robinsons Rewards Card brand ambassador, ABS-CBN talent and actress Jessy Mendiola.
Customers can avail of this benefit by signing up for RRC membership at any Robinsons stores for Php 150 only.
CPI values the patronage of its customers by giving them access to top loyalty programs in the market. Last year, CPI partnered with Jollibee Food Corporation’s Happyplus program which continues to grow in memberships. Happyplus will run alongside the Robinsons Rewards Card loyalty program and customers can choose which of the rewards program they want to use.
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