In 2016, Cebuana Lhuillier announced National Pilipino Protektado Day, a campaign to protect Filipinos from the onslaught of calamities and other unforeseen events; an initiative that promises to provide more security to different communities in the Philippines.
Cebuana Lhuillier once again gathered stakeholders to push for disaster preparedness among Filipinos. With a mission to equip society‟s most vulnerable sectors against the onslaught of calamities, the nation‟s biggest names in disaster management, risk reduction, and post-disaster rehabilitation convened last August 9 at the Makati Shangri-La Hotel for the ‘2017 READY Disaster Resilience Forum – All Sectors In: Making Everyone Disaster-Resilient’.
In partnership with the Insurance Commission, the Climate Change Commission, and GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), the event was organized to serve as a platform to discuss measures on disaster resiliency for MSMEs, the agriculture sector, and high-risk communities. It is also a venue to educate the public about the role of microinsurance in disaster preparedness. The convenors and partners of this year‟s forum see microinsurance as a vital preparedness tool, which helps protect Filipinos from the harsh effects brought by calamities.
“In the past twenty years, the number of natural calamities and disasters that ravaged our country has affected the lives of millions and impacted 80% of the local economy. To live with the effects of these natural disasters has become the new normal to many Filipinos. We, at Cebuana Lhuillier, together with our partners, the Insurance Commission, the Climate Change Commission and GIZ, believe that now, more than ever, is the best time to work together to formulate strategies that will help us inform, empower, and protect millions of Filipinos against the continuous onslaught of natural disasters,” Cebuana Lhuillier President and CEO Jean Henri Lhuillier shares.
Citing the importance of disaster preparedness, Cebuana Lhuillier Insurance Solutions Vice President and Group Head Jonathan Batangan emphasized the broader objective of the forum.
“For the second year of the DR Forum, our goal is to reach out to the most vulnerable sectors of society. As a business with a mission towards social change, we go beyond shaping a nation that is not only financially-included, but also financially-protected. By providing them with the proper knowledge and understanding on the risks posed by natural disasters and the ever changing climate; and by highlighting the important role of microinsurance in mitigating risks, we are on track in building disaster-resilient communities,” he said.
Divided in three parts, the event featured a range of speakers from public and private institutions known to have deep involvement in disaster risk reduction and management. Kicking off the panel sessions were DTI Undersecretary Zenaida C. Maglaya of the Regional Operations Group, Mr. Adel A. Tamano, Vice-President for Public Affairs and Communications of CocaCola Philippines, and Ms. Sandra Montano, Founder of Community Health Education Emergency Rescue Services (CHEERS) for ‘Business Unusual: Disaster Resilience for Micro Enterprises’.
Leading the second discussion, ‘A Ready Culture in Agriculture: Disaster Resilience for Farmers and Fisherfolks’, were Mr. Jimmy R. Loro, Senior Advisor of GIZ-RFPI Asia, Mr. Jose Luis Fernandez, Philippine Representative at the UN Food and Agriculture Organization, and Mr. Norman R. Cajucom, Senior Vice President of the Philippine Crop Insurance Corporation at the Department of Agriculture. For the third and final panel session, Dr. Renato U. Solidum, Jr., Undersecretary at the Department of Science and Technology and OIC at the Philippine
Institute of Volcanology and Seismology (PhiVolcs), and Mr. Ramon J. Santiago, Disaster Risk Reduction Management Adviser to the Metropolitan Manila Development Authority (MMDA) and Head of the Metro Manila Crisis Monitoring and Management Center, discussed the topic ‘Inclusive Preparedness: Disaster Resilience in High-Risk Communities’.
Besides the session speakers, the forum also featured Insurance Commissioner Atty. Dennis B. Funa and Climate Change Commissioner Frances Veronica R. Victorio as keynote speakers, while Mr. Michael Rellosa, Chairman of the ASEAN Insurance Council (AIC) Education Committee and Founding Trustee of the Microinsurance Agents Association of the Philippines, and Ms. Cathy Yap-Yang, anchor and managing editor at the ABS-CBN News Channel (ANC), served as moderators.
This year‟s event sustains Cebuana Lhuillier‟s disaster resilience advocacy, which was launched in January 2016. The forum held last year was followed by a series of road shows in key cities Baguio, Cebu, and Davao to cascade insights and learnings. Midway through 2016, Cebuana Lhuillier introduced a new product called the Alagang Cebuana Plus (ACP) Gold. The introduction of the ACP Gold coincided with the launch of another project called „National
Pilipino Protektado Day‟ (NPPD), which provided free microinsurance coverage to one million Filipinos across the country.
Other initiatives rolled out under Cebuana Lhuillier‟s disaster resilience campaign include the launch of Cebuana Alerto, an Android app that provides real-time disaster-related information, the formation of the Microinsurance Agents Association of the Philippines (MIAAP), an organization founded to promote the interest and welfare of microinsurance agents nationwide, and the introduction of Claims Rapid Action in a Disaster-Stricken Area Operations (RAPIDO), an initiative that enables Cebuana Lhuillier Insurance Solutions (CLIS) to immediately process and settle claims right at the site where a disaster had just occurred.
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