Before unveiling the big surprise, Cherry Mobile engaged and teased on social media with the hashtag #wowcherrymobile on Instagram and Twitter conversations during the program last Tuesday night (Sept. 9) held in Sofitel Plaza Manila. The main event of the program was when Cherry Mobile revealed “We’re on Windows” together with the launch of the new Alpha Series devices rolling out as the newest and the most affordable Windows Phone mobile devices. It was also the night of welcoming Kapamilya Actress Kim Chiu as the brand ambassador for the Alpha Series.
Watch the latest Cherry Mobile Alpha Windows 81. Series TVC below.
Cherry Mobile showcased the Alpha Style, Alpha Luxe, Alpha Play, and Alpha Morph to the crowd that evening. Alpha Style is yet the most affordable Windows Phone in the mobile industry market with a remarkable price of Php 2,999.
Microsoft executives were all present during the Cherry Mobile WOW program and the latest achievement of the local mobile brand in the Philippines gets favorable nods mostly from tech and lifestyle social media influencers in the country.
“This particular partnership with Cherry Mobile is a milestone. We are aggressive with the Windows platform, and in order for it to be successful, we need partners who have a deep understanding of the local mobile landscape,” shared Karrie Ilagan, General Manager, Microsoft Philippines.
The partnership also brought the era of alliance with tech giants Cherry Mobile, Microsoft, Qualcomm, and Intel.
The new look on the UIF gave us the comparison and impression that Cherry Mobile is ready to challenge big players like Asus, Acer, Lenovo, and the other leading brands on Windows 8.1 powered devices and might just give them a run for their money.
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