From ‘Open Happiness’ to ‘Taste the Feeling’, Coca-Cola’s new campaign focuses on the brand

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Here’s  a trivia that I heard during the latest event of Coca-Cola last week. Did you know that the Philippines is the first country where Coca-Cola distributed outside the United States? This answers the question why Filipinos have fell in love with the softdrink product and becane a hit in our country.

I remember in the 80s, the popular softdrink in America is Pepsi and not Coke. Remember Michael Jackson’s commercial spots?

And I would always laugh it off because here, the most sought after brand is Coke. It’s Coke everywhere. Even celebrities tied up with Coke in the 80s.

I always rememer ‘Coke is it!’ campaign and the cute commercial where to teenage girls play a handgame while chanting spoken words.

Who would have forgotten Lilet? Or the ‘Always Coca-Cola’ jingle?

The most recent was the ‘Open Happiness’ ad which was really impressive and lasted for more than seven years.

It captured the essence of being happy and the positive side of life, enjoying with friends, loved ones, and family.

Taste the Feeling

Starting 2016, Coke will use ‘Taste the Feeling’ tagline where the company will focus on the brand, having memorable and special moment captured through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.

The new campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach.

And did you know that since 1886, there have been 45 taglines before ‘Taste the Feeling’?

The launch of ‘Taste the Feeling’ was global and here in the Philippines, former and new ambassadors were given recognition at the same time welcomes new breed of ambassadors like Alden Richards, Maine Mendoza, James Reid, Nadine Lustre, Enrique Gil, Liza Soberano, Enchong Dee, Janella Salvador, Bailey May, and Ylona Garcia.

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