If you are following our blog, you will remember that we featured Coca-Cola Philippines‘ commitment with regards to social responsibility is to promote an active and healthy living, thus the creation of sustainability program like Me, We, World that focus on education, well-being, women empowerment, and water. This time around, as Guillermo Aponte, President and General Manager, Coca-Cola Philippines, stated that, they also have social responsibility with the youth. “We know that we have to promote an active and healthy living. Me, in a very simple way, promoting that youth do exercise, that youth do more than just staying at home watching TV or playing video games, but really going out and do exercise. And changing the sedentary life to a more active one. That’s very important for the society, that’s very important for the youth,” said Guillermo in front of the press who covered the Coca-Cola Philippines 3rd Football Festival held at Alabang Country Club.
“Sports is the best way to really make the youth to have a healthier lifestyle and this is what we are supporting through the Coca-Cola Football Festival,” he added.
The country’s beverage leader, Coca-Cola Philippines, reaffirms its commitment to healthy living through Coca-Cola Footbal Festival, which is now on its third year, has over 180 teams or over 2,700 players across 11 categories.
“Coca-Cola supports over 280 physical activity and nutrition education programs in more than 115 countries around the globe. Our football festival is a holistic program that aims to teach Filipinos the value of exercise, proper hydration, and a sensible diet,” says Atty. Adel Tamano, Vice President for Public Affairs and Communications, Coca-Cola Philippines.
The 3rd Coca-Cola Football Festival follows the 7A Side Football Format, which limits each team to 7 players. Only one team per club or school per division is allowed to join the cup.
During the press launch, two of the girls playing under the women’s division were presented before the media and were asked to share their experience in the festival. Daryl Anne, who hails from Olongapo City, shared her amazing 10-0 win in one of her team’s matches from last year. Daryl Anne is part of the Olongapo Futbuleras and won first place, last year.
“Last year, there were few people who joined but this year has many partcipants and kids are really enjoying the festival,” she said when Atty. Tamano asked her the difference between last year’s festival and this year’s happening.
Next was Kiera from Makati Football Club who mentioned that they came in fourth place from last year’s event. “We are striving this year. Hopefully, we could be on top but I wont make any promises but we all know that we are all champions at heart,” said the pretty young woman with pride.
“Me and my friends joined the festival because there’s not much to do on weekend and it’s always more fun when we are in the sun and there’s always good to make friends with new people.”
Both Daryl Anne and Kiera are high-school footballers.
When asked about sponsoring professional league, Guillermo said that they are more into sponsoring football and other sports among the youth.
We asked how these programs and festival made impact to the brand, especially Coca-Cola and Guillermo told us that the brand enjoys today the highest references ever in the history of the Philippines. “We are very proud and I’m sure that these events, this kind of events like Coca-Cola Football Festival helps to the brand to its such an important brand that already belongs to every Filipino. We definitely believe that these kinds of sponsorship and events definitely builds on the brand that we so proudly support.”
Coca-Cola Philippines is driven to make a meaningful difference in the lives of people, communities, and the world by championing environmental sustainability, women empowerment, and wellness.
Apart from football, Coca-Cola is also involved in other healthy active living initiatives, including a youth basketball league called Coca-Cola PBA Youngstars, which aims to impact 7,000 teens; dance contests, which reaches 20,000 participants; and running, which engages 700,00 runners.
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