Concepcion Midea Inc. presented their latest air conditioning products that will perfectly suit the Philippine market.
Midea has recently launched their line of cooling solutions designed to fit the need of ‘newly’ homeowners and businesses and they are bringing more to the country.
“These products are tested to suit the Philippine market,” said Jo Anne Salazar of Concepcion Midea Inc., marketing division, “we don’t just make products and bring them here, we make sure that those products will work perfectly in the country.”
Salazar explained that the newest models of Midea air conditioning line have undergone series of tests and quality controls to make sure each and every models will work properly in the country and assure their consumers satisfaction and comfort.
“We believe that consumers don’t just buy products, they buy brands,” mentioned Phillip F. Trapaga, General Manager of Concepcion Midea Inc. “We are pushing ourselves to the consumers that is why we break traditions in order to make our brand known. [We are] breaking paradigms.”
“We don’t just introduce ourselves to them, we push ourselves to them,” he cited.
Trapaga also clarified his affiliation to another brand named Concepcion-Carrier Air Conditiong Company (CACC), he told the media that there shouldn’t be a problem in the association and ‘partnership’ between both companies because Midea has a different target market compared to the other brand.
“Concepcion Midea’s target market are mostly those who are newly-wed, first time homeowners,” he added, “we are helping them choose the better brand to suit their lifestyle.”
Moreover, Midea Deputy General Manager Charles Zhang presented their newest models of air-conditioners especially designed for children.
“These units are integrated with detectors meaning the air-con can adjust itself and prevent the children to catch cold,” said Zhang.
These units come with a child-friendly design available in “Sweet Pink” and “Sky Blue,” with a uniquely designed remote control that can give an simple and easy of user experience for children.
Some of their latest products feature unique designs that set their brand apart from the ‘traditional white box’ design and most of these products are built with WiFi feature for easy access, body temperature detectors and portability, obviously without compromising the quality.
Midea brand products including household appliances are available in the Philippine market in almost 250 stores nationwide.
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