“The device is an extension of who we are.”
On April 16, 2015 at the SMX Convention, Dell announced their latest line of products; X-Series, during the Manila Leg of the Dell Solutions Tour 2015.
General Manager – South Asia, Harjeet Singh Rekhi said that “consumers buy devices that are the thinnest, the lightest, and the prettiest because the devices that they buy are extensions of who they are.”
Rekhi presented the newest XPS 13, the world’s first laptop with virtually border-less infinity display. He described it as one of the thinnest laptop in the world, it can run for 15 hours of usage for just a single charge.
Moreover, Dell also introduced their newest brand ambassador, Jonathan “Jo” Avila, a Filipino photographer and solid Dell consumer.
Avila described his experience using Dell monitors as “brilliant.” He shared that when capturing photos and printing them, he would actually not get as correct results as it shows in the monitor if it is not a Dell monitor. This lead Avila to use Dell extension monitors before printing because ‘there are colors that he sees in the monitor that actually duplicates what he wanted to see from his mind.’
In addition, Dell announced their newest and powerful Dell Networking X-Series, which is a family of web-managed 1 Gigabit Ethernet (GbE) and 10GbE switches that are designed for small and medium-businesses (SMBs)—these can give them an opportunity to enjoy advanced network management. Alongside with N1500 (for smaller networks) and W-Series wireless support.
On the other hand, Rekhi promised consumers that the company offers immediate repair and replacement for any of their product, old and new.
“We don’t ask embarrassing questions to our customers of how did their device break,” he clarified, “you don’t come to us, we come to you.”
He said that “if a Dell laptop drops, you will have a replacement or repair immediately without questions.”
Other than that, Dell promises to ‘provide new opportunities for their consumers’ with this product line release.
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