Entrepreneurs from Small and Medium-sized Enterprises (SMEs) can resort to the digital way of marketing, as tackled in the first digital marketing exposition presented by Globe myBusiness and Google Philippines, April 22, at Shangri-La Hotel, Makati City
Invited speakers whose stories, from being an SME has became one of the leading e-Commerce Business, shared different strategies, how they started and the lessons they’ve learned.
Jerome Uy from Adobo Connection shared his ‘I wish I knew earlier’ notes about online marketing.
He said that as an entrepreneur managing an SME, consumers must be the front of the business by putting first what they need, and as owners they also need to have partnerships, especially with the suppliers.
“67% of Filipino consumers’ research online for the product they will purchase,” said Kenneth Lingad, the Country Head of Google Philippines.
In connection, part of the online strategies that these speakers discussed is through using AdWords generated by Google, which is tailored fit for SMEs to advertise digitally, enabling them to be known over the web.
AdWords is already helping the Filipino businesses become big as it can reach beyond the owner’s locality, making every peso count and customizes the campaign as well.
Shifting into digital marketing requires website that is mobile optimized, meaning, consumers won’t anymore spend time stretching the page when visiting the site, since most of them are using phones and tablets in browsing.
Lingad added that it is also important that the information on the site is enough relevant to what the consumers are looking for.
Comparing between having a website and a Facebook page, it has been discussed that a website more legitimizes a business where the owner can put more data and promotion for their products and services.
“Having a site is more important,” Lingad stated.
Pavan Challa, co-founder and CEO of foureyes.ph advised not to listen too much to experts for the data are just in front of the entrepreneurs.
“Set your digital marketing strategies focused and specific,” Challa added.
Online marketing for him is the best way, noting that from time to time, more engagement with customers are coming.
On the other hand, Ben Beñaflor of Diamond Rent a Car, who also found success in trying the new avenue in marketing, suggested that while enjoying the benefits of the digital, entrepreneurs must still remember the traditional.
“Let’s go digital but don’t forget the traditional,” he stated.
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