Electrolux unveils a journey of Discover-E of Filipino culture when it comes to destinations, festivals, and most especially with food.

Electrolux unveils a journey of Discover-E of Filipino culture

 

When it comes to food and cooking, one kitchen appliances brand knows more when it comes to it. Embarking on food exploration and the nation’s rich cultural heritage, Electrolux unveils a journey of Discover-E of Filipino culture when it comes to destinations, festivals, and most especially with food. “Filipinos are known when it comes to the rich food culture, and this is one of the components of our campaign, Discover-E; and as a support to the culinary heritage of the Philippines, we also want to encourage our customers to make discoveries of their own via Instagram and Twitter photo contest encouraging them to submit and post what food they are eating or have discovered,” says Kai Pioquinto, Group Product, Electrolux Philippines.

Electrolux unveils a journey of Discover-E of Filipino culture when it comes to destinations, festivals, and most especially with food.
Electrolux unveils a journey of Discover-E of Filipino culture when it comes to destinations, festivals, and most especially with food.

Electrolux’s Discover-E campaign will have series of activities: the Discover-E Web Series to be hosted by Electrolux’s Celebrity Chefs, Chef Bruce Lim and Chef Rosebud Benitez; photo contest; and the Discover-E Food Festival in June.

And to introduce these exciting activities, Electrolux initiated the Discover-E Food Tour which is to highlight food discoveries from different parts and regions of the country. The Discover-E Food Tour kicked-off in Quezon Province with food and travel bloggers joining the annual Pahiyas Festival. Alex Dizon of Rammmpa; Raffy Pedrajita of Pinoy Travel Blog; and Juan Manila of Juan Traveler, who all experienced great tasting and flavorful dishes in Southern Luzon on a 2 day-leg of discoveries.

The three bloggers ventured on a road trip from Manila to explore the rich heritage of Quezon province, which started in Lucban where they got to dine and met the “Queen of LucbanDoña Milada Dealo Valde, owner of the well-known Dealo Koffee Klatch in the region. They also visited Church of Lucban, A. Regidor Street, Kamay ni Hesus Healing Center, Kamayan sa Palaisdaan,  Ugu Bigyan Gallery in Lucena, before taking the last stop-over at Sulyap Gallery Café in San Pablo City, Laguna.

The Discover-E Food tour started at Lucban, Quezon where the Pahiyas Festival is celebrated.
The Discover-E Food tour started at Lucban, Quezon where the Pahiyas Festival is celebrated.
Happy people illuminates the streets of Lucban while the Pahiyas Festival is on-going.
Happy people illuminates the streets of Lucban while the Pahiyas Festival is on-going.
The proud owner of Dealo Koffee Klatch vividly narrated how her bakeshop became the most sought-after bread and pastries store in Quezon.
The proud owner of Dealo Koffee Klatch vividly narrated how her bakeshop became the most sought-after bread and pastries store in Quezon.
Devotees and tourists alike visit Pahiyas Festival every year to get a glimpse of the Quezon province's food and rich cultural heritage.
Devotees and tourists alike visit Pahiyas Festival every year to get a glimpse of the Quezon province’s food and rich cultural heritage.
People lined-up to register at the Electrolux Mobile Kusina found in front of the Church of Lucban.
People lined-up to register at the Electrolux Mobile Kusina found in front of the Church of Lucban.
The Church of Lucban which was first built in 1595.
The Church of Lucban which was first built in 1595.
The popular Pancit Habhab enjoyed by Raffy of Pinoy Travel Blog.
The popular Pancit Habhab enjoyed by Raffy of Pinoy Travel Blog.
Pahiyas Festival wouldn't be complete without these Kipping decorations.
Pahiyas Festival wouldn’t be complete without these Kipping decorations.
Ugu Bigyan Gallery is a compound dedicated for pottery art lovers and enthusiasts.
Ugu Bigyan Gallery is a compound dedicated for pottery art lovers and enthusiasts.
Sulyap Gallery Café offers Bed and breakfast accommodations plus tour to their art collections and galleries, dating back before and after the Japanese occupation.
Sulyap Gallery Café offers Bed and Breakfast plus tour to their art collections and galleries, dating back before and after the Japanese occupation.

The Discover-E Food Tour will continue on a weekly journey with Vigan as the next destination, to Cebu, Davao, and will end on a food trip in Pampanga.

Food fanatics, however, shouldn’t miss out the chance to win amazing prizes every week by joining a food photo contest coming very soon. All they have to do is post and share their favorite Filipino dishes on Instagram or Twitter by tagging @ElectroluxPH and including the hashtag #DiscoverE.

The Discover-E Web Series will showcase the delicacies of different regions in the country per episode through a 10-minute instructional YouTube videos hosted by Chef Bruce Lim and Chef Rosebud Benitez. The two chefs will be presenting their own recipes and will teach viewers how to turn ordinary and traditional Filipino dishes to 5-star restaurant dishes. Watch these videos at www.youtube.com/ElectroluxPH1.

And on June 15-16, the Electrolux Discover-E Food Festival will bring together your favorite Filipino dishes from all over the Philippines and will let consumers discover Electrolux kitchen appliances through new flavors and tastes Filipinos will surely love. The food festival will be held at NBC Tent, with different food vendors selling Filipino food, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, raffles, and games.

For more information about Electrolux Discover-E, visit www.electrolux.com.ph/discover-e.

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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