When it comes to food and cooking, one kitchen appliances brand knows more when it comes to it. Embarking on food exploration and the nation’s rich cultural heritage, Electrolux unveils a journey of Discover-E of Filipino culture when it comes to destinations, festivals, and most especially with food. “Filipinos are known when it comes to the rich food culture, and this is one of the components of our campaign, Discover-E; and as a support to the culinary heritage of the Philippines, we also want to encourage our customers to make discoveries of their own via Instagram and Twitter photo contest encouraging them to submit and post what food they are eating or have discovered,” says Kai Pioquinto, Group Product, Electrolux Philippines.
Electrolux’s Discover-E campaign will have series of activities: the Discover-E Web Series to be hosted by Electrolux’s Celebrity Chefs, Chef Bruce Lim and Chef Rosebud Benitez; photo contest; and the Discover-E Food Festival in June.
And to introduce these exciting activities, Electrolux initiated the Discover-E Food Tour which is to highlight food discoveries from different parts and regions of the country. The Discover-E Food Tour kicked-off in Quezon Province with food and travel bloggers joining the annual Pahiyas Festival. Alex Dizon of Rammmpa; Raffy Pedrajita of Pinoy Travel Blog; and Juan Manila of Juan Traveler, who all experienced great tasting and flavorful dishes in Southern Luzon on a 2 day-leg of discoveries.
The three bloggers ventured on a road trip from Manila to explore the rich heritage of Quezon province, which started in Lucban where they got to dine and met the “Queen of Lucban” Doña Milada Dealo Valde, owner of the well-known Dealo Koffee Klatch in the region. They also visited Church of Lucban, A. Regidor Street, Kamay ni Hesus Healing Center, Kamayan sa Palaisdaan, Ugu Bigyan Gallery in Lucena, before taking the last stop-over at Sulyap Gallery Café in San Pablo City, Laguna.
The Discover-E Food Tour will continue on a weekly journey with Vigan as the next destination, to Cebu, Davao, and will end on a food trip in Pampanga.
Food fanatics, however, shouldn’t miss out the chance to win amazing prizes every week by joining a food photo contest coming very soon. All they have to do is post and share their favorite Filipino dishes on Instagram or Twitter by tagging @ElectroluxPH and including the hashtag #DiscoverE.
The Discover-E Web Series will showcase the delicacies of different regions in the country per episode through a 10-minute instructional YouTube videos hosted by Chef Bruce Lim and Chef Rosebud Benitez. The two chefs will be presenting their own recipes and will teach viewers how to turn ordinary and traditional Filipino dishes to 5-star restaurant dishes. Watch these videos at www.youtube.com/ElectroluxPH1.
And on June 15-16, the Electrolux Discover-E Food Festival will bring together your favorite Filipino dishes from all over the Philippines and will let consumers discover Electrolux kitchen appliances through new flavors and tastes Filipinos will surely love. The food festival will be held at NBC Tent, with different food vendors selling Filipino food, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, raffles, and games.
For more information about Electrolux Discover-E, visit www.electrolux.com.ph/discover-e.
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