It was a classy evening and almost everyone was wearing something with a touch of white and this is what Epson Philippines tried to express during the unveiling of the company’s latest printer innovations during the “Greatness Re-Engineered” launch to trade partners and the media at the Grand Ballroom of Shangri-La at the Fort in BGC, Taguig City. The New Epson Compact Integrated Ink Tank Printer Series offers more cost savings for corporations, SME’s and home offices and schools.
And it’s not just all about the new compact integrated ink tank printers, the event also showcased key milestones in Epson’s visual imaging development and multi-sectoral usage of Epson’s projector products. The development path of Epson projectors follows a similar thread of innovating for the future, with key considerations of improving projector performance and customizing visual technologies for various industry needs.
Performances during the launch, including the Hologram Projection production number also showcased the development of Epson’s visual imaging technologies. Guests were able to engage with Epson innovations with a Projection Photo Booth and a Dynamic Wall.
The introduction of the company’s newest ink-tank system printers and showcase of visual imaging products is another step forward in the company’s commitment to drive productivity and value for business customers. The company’s conscientious attention to detail in developing functional design has been a key factor in Epson’s success and thriving leadership in the Philippines and in the global market.
“As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today,” explains Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.
“Epson has a vertically integrated model driven by our core technologies that sees us creating products from the ground up – handling every aspect of our product development, manufacture, sale, right down to service and support. And it is this edge that differentiates us from our competitors,” adds Tanaka san.
Mr. Toshimitsu Tanaka also announced that all the products launched during the event were manufactured locally in Epson Precision (Philippines) Inc. or EPPI, Epson’s manufacturing facility in the Philippines.
Printing Fast Forward
The Epson brand is the pioneer in ink tank printers, and continues to lead the ink tank segment with the largest market share of ink tank printers, at 70% in SE Asia. Currently there are over 20 million Epson ink tank printers sold worldwide since its launch in 2010.
In the Philippines, Epson also holds a dominant 55% market share and continues to grow exponentially as the company, which already has the largest range of ink tank printers, continues to expands and customize for every market need.
“Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50%.Despite other brands’ entry into the ink tank space last 2014 and 2015, Epson’s domination of this segment is apparent. IDC showed that in the 1st half of 2017, Epson sold more than 3 times the quantity other brands have sold, combined. At 77% market share in the ink tank space, it has become very obvious, ink tank is Epson, and Epson is ink tank,” elaborates Jester Cruz, Department Head for Product Management Division, Epson Philippines.
“We are witnessing a very clear shift in the printing market. While the ink tank segment grows, with everyone jumping on the bandwagon, the laser market segment has been declining. Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category,” divulges Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.
Epson plans to disrupt the laser markets with different inkjet products to allow the print technology shift from lasers to Inkjets, with Epson strengthening its Ink Tank & Business Inkjet line-up in the small to medium business segment; and high-speed Inkjet MFPs to target the large to enterprise segment, competing mainly with the A3 laser copiers, which are predominant in this segment.
The launch event was hosted by DJ Justin Quirino.
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