An important step in forming an effective social media marketing strategy is to understand how people think and behave. Through knowing their target people well, marketers can compel them into liking the brand they promote. Most marketing companies even conduct studies just to get a glimpse on the decision-making and behavior of their consumers. However, there’s another field that they make use of in the process of fathoming people–and it’s psychology.
Incorporating basic psychology principles to social media marketing can help marketers create a deeper level of connection between their brand and target consumers online. By tapping the subconscious thinking of people through social media content, their brand can gain more likes, shares, and interactions which will most likely be converted into sales–and what’s great about this is that a digital marketer doesn’t have to dive into intense studying of psychology to utilize it in his own field.
Here’s a must-see infographic by M2Social, a digital advertising agency in the Philippines, to guide you on how to apply basic psychology knowledge to your social media marketing strategy.
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