In a world where everything has gone into digital, the recent partnership between AF Payments, Inc. and FamilyMart, a very popular Japanese chain now operating with 80 branches in the Philippines marks the Ayala Corp.-Metro Pacific Investments Corp. consortium’s first move out of transportation and into retail using beep™ card as mode of payments, the same tap-and-go card we use for our train and bus rides in the metro.
beep card’s proponent AF Payments Inc. hinted during its first anniversary last October that it was brewing a partnership with a major convenience store chain.
The latest milestone was revealed yesterday, December 7 at FamilyMart’s Glorietta 3 branch with no less than the AF Payments, Inc. and FamilyMart executives present in attendance.
“This is it, the wait is over! Now, you can save time fumbling in your bags or pockets for change because FamilyMart has started allowing cashless transactions through the beep card. It’s perfect for Filipinos and millennials on the go, who rely mostly on convenience stores for quick purchases,” said Tere Ancheta, official spokesperson for AFPI.
Family Mart is the second largest chain of 24-hour convenience stores in the world, with over 18,000 branches in Japan, Taiwan, Thailand, Vietnam, Indonesia, Malaysia, China, and the Philippines. It first came to Manila in April 2013, with the Glorietta 3 store as its flagship branch.
Family Mart has become a favored hangout for its café-like experience, having brought here fan-favorite items like popular Japanese fares sushi, onigiri, katsudon, soba, and ramen, as well as ready-to-eat gourmet sandwiches and fresh salads.
New to the Family
Coinciding with the beep card launch is the promotion of Family Mart’s newest offerings, namely, their Rice-in-a-Box Line featuring everyone’s favorite, Yang Chow Fried Rice; Fresh Fried Lumpiang Shanghai; Solo Pizzas; their Donburi range featuring Beef Caldereta, Pork Binagoongan, Chicken Galantina, and more; and new dessert cups featuring Mango Graham and Banoffee variants. With beep card acceptance, patrons can now just grab what they need or want, proceed to the counter, and tap their beep card to pay.
“We are thrilled to be part of the beep card network as its first ever retail partner. We constantly look for ways to offer our customers more convenience through our products and services, and I’m sure they will love this new addition to FamilyMart. Now, they can enjoy their Family Mart favorites better through cashless transactions and being able to load your beep card in our stores will make it so much easier and hassle-free for the general public,” said Manuel C. Alberto, President and General Manager of Philippine Family Mart CVS, Inc.
Since its launch in 2015, the tap-and-go beep card has modernized payment, having unified the way Filipinos pay in all three elevated railways (LRT 1, 2 and MRT 3), select bus lines, and the Cavite Expressway. There are currently over 2.5 million beep cards in circulation.
More information may be obtained at the website and on Facebook (beep card) and Twitter (@beep_card).
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