Number 23 is my favorite digits, I was born on the 23rd day, and I idolized Michael Jordan who wore the No. 23 Chicago Bulls jersey; even before LeBron embraced that two-digit serial. Maybe, he wanted to be the next Michael Jordan. Maybe, LBJ wanted to Be Like Mike!
But as we know it, LBJ couldn’t be. When he told the world (yes, because he was on International TV) that he is the best NBA player (a statement he made before the Cavs lost to the Golden State Warriors on Game 6), I felt ashamed of my NBA t-shirt collection – CAVS 23. To quote the King, he said on a pregame presscon that “I fell confident because I am the best player in the world. it’s simple.” I was rooting for Cavs to win the Finals but when I heard LBJ spoke those words, I nod my head in dismay. I shout-out my sentiment on social media and said, “bring back the No. 23 to Jordan.”
Jordan would never speak that way. MJ is a humbled sportsman. In a 1993 NBA Finals Game presscon, Jordan told the media “I’m not here campaigning for the best player in the world, or in the history. I’m not saying that because everybody plays differently.” And that is who is Michael Jordan will be remembered.
Looking back twenty-three years ago, Gatorade launched a game-changing campaign in honor of a celebrated athlete whose name has come to be associated with greatness in sports.
The catchy and upbeat Be Like Mike campaign became a global hit when it first came out in 1992, cementing Jordan’s niche as a sports legend.
Today, Gatorade celebrates this enduring and historic partnership of sports excellence and legacy. In commemoration of this milestone, Gatorade recently released a digitally remastered version of the iconic television commercial, which also coincides with the top sports drink’s 50th anniversary.
As part of the celebration, Gatorade also launched a digital campaign inviting netizens to send photos or videos showing how they can #BeLikeMike. The most creative posts will win special Be Like Mike premium items.
According to Tony Atayde, Pepsico Philippines marketing manager for hydration, the long-standing partnership with Jordan reiterates Gatorade’s niche as the top-of-mind sports drink for the world’s finest athletes.
“As the most researched sports drink in the world, with more than 50 years of scientific and athletic testing to back it up, Gatorade has demonstrated its effectiveness in fueling sports excellence,” Atayde added. “Just as Gatorade was there with Jordan through all his victories, the brand is here for today’s new breed of athletes who want to make their own mark in sports history.”
To view the remastered Be Like Mike video, check out Gatorade Philippines’ YouTube channel. Or better yet, view it here now.
Now, who is the best player in the world, again?
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