FELIPE AND SONS BARBERDASHERY

Reviving Manila’s swagger one moment at a time with Gillette X Esquire X Felipe & Sons

 

Shaving is an art. and how many times do we guys encounter difficulties with razors that cannot swipe clean every surface and every last bit of stubble on our face? Chances are there’s always a fraction left when we use shaving tools that does not allow smoother shaving experience that many of us, guys want.

Two weekends ago, I took part on a men’s grooming invitation at Felipe & Sons, a very cool and classic kind of a barber shop reviving Manila‘s swagger in Makati for a couple of hours of pampering which includes haircut, shave, and massage. The best part, it’s free!

Several men, including myself, were called to participate the Gillette X Esquire collaboration partnered with Felipe & Sons. Several faces like AJ Dee of thefilodapper.com, Marco Lobregat of Ministry of Mushrooms, and Chef JP Anglo of Sarsa Kitchen also participated in this ‘men’s event’.

The event was to celebrate the art and innovation of shaving, and to introduce Gillette‘s Fusion ProGlide with FlexBall Technology, their latest product and technological breakthrough.

GILLETTE PROGLIDE RAZOR WITH FLEXBALL TECHNOLOGY
GILLETTE FUSION PROGLIDE RAZOR WITH FLEXBALL TECHNOLOGY

Stepping inside Felipe & Sons have the feel of the old-fashioned barber shop and they have a lot of barbers to accommodate each customers availing of their services. But first, in order for you to get a guaranteed slot, customers are advised to make reservations in advance so that they can be scheduled properly, one customer at a time. Walk-ins are welcome. But because Felipe & Sons is very popular, customers who walked in might experience longer waiting time compared to those who made their advanced reservations.

As soon as I sat down the barber’s chair, I knew that I was in good hands and it’s going to be a best ‘men’s experience’ I’ll have for the weekend.

My favorite style Tapered with Low Fade haircut has been my regular hair fix. The barber assigned to me, Alvin, was knowledgeable and did a great job on my haircut. Regular rates are priced from PhP 170 to PhP 280 for Touch Up and Cut and Rinse Cut, respectively. Head Shave is PhP 390.

Marco Katigbak, owner of Felipe & Sons, felt privileged to host the event, having witnessed the strong synergy between Gillette, Esquire, and his store.

Felipe & Sons has a very traditional concept of men’s grooming, but here we see that even classic services and time-tested practices benefit from modern tool,” said Ramachandra Golikere, Procter and Gamble Philippines’ Chief Marketing Officer for Gillette.

Alvin prepared the Fusion ProGlide with FlexBall Technology and it did change the face of shaving as I felt it with every slide and sweep of the razor on my face. I felt that the razor achieved full range of motion, fluid, glide over curves, and hug every contour that pulled off a no missed hair shave. It was very smooth. After that, I was wondering if I can also achieved that razor sharp shaving skills back at home.

This latest innovation in Gillette’s best razor to date, a groundbreaking development in the market, you can achieve a ‘no missed hair’ shave like – getting professional shave from a barber, but a t home, any day,” said Golikere.

A regular Beard Trim at Felipe & Sons is priced PhP 170, Beard Sculpting at PhP 280, and Pre-Game Shave is PhP 390.

Next on the list of our men’s grooming was the barber’s massage. A 20-minute barber’s massage costs PhP 225, 30-minute at PhP 330, and 60-minute  at PhP 560. They also do Foot Spa for Php 390.

The #GilletteXEsquire men’s grooming event was worth of our time. Felipe & Sons is also a cool place to chill. It’s where you can drink (coffee, beer, soda, etc.) with your buddies while you wait for your turn. Magazines and DC comics are also available for reading pleasure.

With Gillette, ‘the best a man can get‘ has just gotten even better.

GILLETTE X ESQUIRE X FELIPE AND SONS BARBERDASHERY MEN'S GROOMING DAY-OUT
GILLETTE X ESQUIRE X FELIPE AND SONS BARBERDASHERY MEN’S GROOMING DAY-OUT

The new Gillette Fusion ProGlide with FlexBall Technology is available nationwide at Watsons, Shopwise, Rustan’s, Landmark, Robinson’s, Mercury Drug, South Star Drug, and Puregold. Prices range from PhP 499 to PhP 1065.

 

 

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