It was a celebration indeed when Giordano Philippines staged World Without Strangers Music Festival last week at the Glorietta Activity Center in Makati where the best OPM rock band played alongside the crowd charged with high spirits echoing music, love and celebrating life as one that particular moment. The bands Callalily, Sponge Cola, Urbandub, Franco, Up Dharma Down, Gracenote, Techy Romantics, Taken By Cars, Kala, Autotelic, Join The Club, Cygnet, Maude, Hidden Nikki, and Yolanda Moon, all ignited with guitar-riff driven and heart-pumping songs for eight straight hours hosted by the Boys Night Out. The highlight was when Rico Blanco performed his latest single, ‘World Without Strangers’, and official lyric video launched.
“A world without strangers is a borderless one where people walk hand in hand and celebrate life as one,” said Blanco, music icon and Giordano Philippines’ latest brand ambassador.
Set to a light, upbeat tone, the song is about a world where there is no class or cultural divide; a world where everyone is bonded by a familial tie. Guests swooned to Blanco’s comfortingly familiar signature singing style, which put a Filipino stamp on the song that is still relatable to everyone, anywhere in the world.
Also, ten designers, five from the male category and another five from the female category from the Giordano Statement Tee Design Contest, which attracted a large number of entries, revolved around the “World Without Strangers” theme, were recognized during the festival. The top 10 designers are Gino Jardinico, Timmy Joy Raymundo, John Angelo Tan, Ivan Marc Robinson, Nadine Encarnacion, Benedict Lim, John Francis Pasicolan, Katherine Francisco and Cathleen Kay Bayani, whose design for both male and female categories were chosen.
The winning designs will be released in Giordano stores by the end of July.
World Without Strangers Citizens
As Giordano rallies for a world without strangers, 12 individuals were also recognized during the festival who have contributed to creating that ideal world. The awardees, called World Without Strangers Citizens, range from social workers to artists, from writers to taxi drivers.
The awardees are: Alex Eduque, volunteer; Jose Yap Dalisay, Palanca award-winning writer; Bengie Reyes, sculptor and furniture designer; Atty. Karen Jimeno, lawyer and social worker; Donnalyn Bartolome, artist and songwriter; Efren Penaflorida, teacher; Sophia Deliu, policewoman; Jovy Sasutona, handicapped painter; Creo Baylon, inventor; Nelson Balmores, a handicapped social worker for Gawad Kalinga; Edita Queras, a tricycle driver; and Doroteo Ochavo, a taxi driver who made news in 2012 for constantly returning things left behind by his passengers.
“We are proud to recognize our first batch of World Without Strangers Citizens. They deserve this recognition because they are doing their share to build a world without strangers, and in doing so have inspired others,” said Bea Lim, Giordano Philippines’ vice president for marketing.
For photos of the event and updates about the World Without Strangers campaign, please visit www.facebook.com/GiordanoPhilippines.
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