It’s not all about the actors and the story. Nor is it about the directors or scriptwriters. It’s all about the whole industry who makes the film starting at the bottom from the make-up artists, talent scouts, clapper, and up to the talents, extras and leads. If nobody produces Filipino films, then all of the mentioned individuals will suffer from the ‘no job, no vacancy’ effect arising from the non-production of films. A cause and effect of film piracy, that is still prevalent and has upgraded from the busy streets to online platforms distributed from one person to another and seen by hundreds to thousands (maybe even millions) of internet users, slowly killing what we know as Pelikulang Pilipino.
Film piracy does not only happen in the Philippines. It happens globally. Large scale. Even the United States of America have been battling film piracy ever since.
According to Wikipedia, punishment of copyright infringement varies case-by-case across countries. Convictions may include jail time and/or severe fines for each instance of copyright infringement. In the United States, willful copyright infringement carries a maximum penalty of $150,000 per instance.
One of the solutions, video-on-demand, helped the American film industry to fight against film piracy. Soon, neighboring countries adapted this tech innovation that gave rise to startups introducing VODs into the mainstream mobile users.
Yet, VODs are not enough to curb film piracy. Thanks to local film producers (and investors), independent and mainstream, the Filipino audience are given the opportunity to see and watch films that give ultimate source of income, the bread and butter of all the people involved in making one movie that will tickle the fancy of the moviegoers.
The Philippine cinema is a vast pool of talents all the way from creative writers, visual artists, musical scorers, the sound engineers, personal assistant, stage floor director, and a lot, who contribute their skills, time, mind, and body for the paying audience.
And there are film festivals stepping up to help Filipino filmmakers to continue to make quality films, and this means bigtime for the film industry.
But once a pirate steals, it bites hards and chomp off a part of the earnings of these people who worked their asses hard, night and day, because of a cheap P50-P100 worth of pirated film copy.
Globe decided to Play It Right. The leading network provider and Film Development Council of the Philippines (FDCP) through Pista ng Pelikulang Pilipino (PPP) advocate with #PlayItRight bid to encourage the public to play content from legitimate sources as well as provide an opportunity for local movies and filmmakers to grow their business and expand to more audiences.
As a partner of FDCP, headed by Chairwoman Liza Diño, the telecommunications network invested in partnering with the film council to help organize the first PPP festivity, a dream come true for Diño.
Debuting this August 16, PPP will showcase 12 locally produced films helmed by young and senior filmmakers of today.
By bannering PPP, one of the biggest Filipino film festivals that hero homegrown talent, Globe is also able to show its support to the Philippine movie industry. PPP has the largest number of screenings for films nationwide with 790 theaters showcasing 12 top-rated locally-produced movies chosen by the FDCP.
PPP will go on a nationwide screening with the help of 790 movie theaters and mall owners who signed up to give way for the showing of these 12 ambitious films that will challenge and awaken the senses of the moviegoers.
An official entry to the 2017 Pista ng Pelikulang Pilipino which will run from August 16 to 22, Patay Na Si Hesus’ trailer shows a not-so stereotype Filipino family who lost a patriatch. They are bound on a journey to accept their fate and continue life as it goes on.
This Patay Na Si Hesus satirical film can push the audience to learn more about life as we know it less the sugar coatings.
No foreign films will be shown in regular theaters and tickets will be sold for P150 (for students in Metro Manila), P100 (for students outside Metro Manila), and will be introducing a 4+1 promo (for regular-priced tickets).
*Regular ticket prices depend on the cinema.
“We intend to elevate the quality of entertainment in the country. There’s a boundless supply of talent in the Philippines which may bring great movies, awe-inspiring theater productions, and exciting content but it also entails educating consumers to patronize these movies, shows, and content only through legitimate means. By supporting the #PlayItRight campaign, everyone will get the opportunity to experience quality and safe entertainment wherever they are and in whichever form they want –whether film, digital, or theater,” said Globe Chief Commercial Officer Albert De Larrazabal.
De Larrazabal added that #PlayItRight advocacy also allows Globe to protect not only its own original content but also the the licensed content of its global and local partners. Together with Globe, HOOQ supports PPP through its mobile app, giving more opportunities for local films to be accessible to local audiences anytime, anywhere.
Film piracy has long been an issue with Filipino moviemakers who find their work screened through illegal means. With #PlayItRight, movies, music and other aspects of the performing arts are more accessible to the public, helping to combat online piracy. At the launching of the Pista ng Pelikulang Pilipino earlier, many in the movie industry were thankful for the initiative that allows for more Filipinos to have access to quality local films in theaters.
PPP covers several genres, promising curated movie choices for Filipino film fans. Included in the lineup chosen for the festival are romantic films 100 Tula Para Kay Stella and Paglipay and narratives that touch the heart such as the gritty Hamog, the romance drama Pauwi Na, the film tackling Down Syndrome, Star na si Van Damme Stallone and the Triptico anthology. For those who want it light, their funnybone will be tickled by comedies Bar Boys and the satirical Patay Na Si Hesus. Moviegoers who prefer action can watch AWOL and Birdshot while horror fans may choose between Ang Mananggal sa Unit 23B and the thriller Salvage.
In addition to Globe and FDCP patrnership, moviegoers may download the GMOVIES app from Google Play or App Store to easily book seats and buy tickets for the complete roster of PPP films. First-time users of GMOVIES can enjoy P50 OFF on their first movie ticket to any of the PPP films with the use of the promo code PELIKULA. The promo is limited to new GMovies users, and is limited to one (1) use only. GMovies, one of the innovations of Globe through Digital Ventures, likewise, advocates watching films from legitimate sources and giving business opportunities for local theatres to grow in the competitive market.
For the screening schedules of Pista ng Pelikulang Pilipino, visit its official Facebook Page www.facebook.com/fdcpppp.
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