Spotify, the most popular music streaming application, celebrates its first birthday in the Philippines on Wednesday, April 22, 2015. In the event, they have spilled that Philippines emerged as its second fastest-growing market globally and its biggest market in Asia-Pasific.
The music streaming service has already reached 2.5 billion music streams from Pinoy music lovers in just a year from launch–highest streams accumulated from any Asian Market in just one year since launch.
Sunita Kaur, Spotify Asia’s Managing Director, expressed how they are ‘thrilled by the warm welcome’ from the Filipino music fans. She also mentioned, “We want to celebrate a year of amazing music. We are so looking forward to working with more of our fans’ favorite OPM artists and ensuring Spotify remains the center of their music experience.”
Aside from the revelation of Spotify’s place in the market, they also shared information, as well as the percentage of the users of the service. One out of five Filipinos with internet access have been using Spotify. 60% of the users have been accessing through their phones and 70% of all Spotify Subscribers are using Globe service, showing how powerful its partnership to the leading telecommunications company.
Dan Horan, Senior Advisor for Consumer Business at Globe, shared, “Our exclusive partnership with Spotify is proof to our commitment to enabling the Filipino digital lifestyle by giving our customers access to the best music experience on their devices. With our GoSURF Mobile and Tattoo home broadband plan offerings steadily growing customer uptake, more and more Filipinos are discovering the wonderful world of music streaming through Spotify.”
The revelation continued as they say bring to light some interesting facts on the OPM front. Up Dharma Down’s Tadhana ranks as the most streamed OPM song since launch, followed by Yeng Constantino’s Ikaw and Sa’Yo by Silent Sanctuary. The Eraserheads remain the most streamed OPM artists on the service, followed by MYMP and Yeng Constantino.
To finish Spotify’s wonderful celebration, Spotify Sessions featuring alternative rock band, Hale, was set, making it the biggest comeback of year 2015. They sang most of their break-out singles, such as “The Day You Said Goodbye,” “Kung Wala Ka,” and “Blue Sky”. Spotify Sessions is a series of intimate and exclusive performances by today’s most exciting artists, recorded and mixed to the highest professional standards, giving music lovers exclusive contents, as well as showcasing the talents of the local artists.
The hashtag #1withSpotify floods social media sites to spread how successful Spotify has been in a year and how they look forward for more years of amazing music.
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 60 million* active users, and over 15 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$2 billion to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
*Users active within the previous 30 days.
About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow Globe Telecom on Facebook at www.facebook.com/GlobePH and Tattoo at www.facebook.com/GlobeTattoo as well as on Twitter and Instagram accounts @enjoyglobe and @choosetattoo.
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