Strategic alliances arise when needs to strengthen core of a company become more evident, especially now in a digitally driven and social media-based market analysts in the world of advertising.
AdSpark, a digital marketing solutions firm of Globe Telecom, opens its door to a strategic partnerships with Wootag and Tracx, two of globally renowned digital companies, to help change the landscape of digital advertising in the Philippines.
This Thurday afternoon, June 22, AdSpark, Wootag, Tracx, and Globe Telecom officially signed the memorandum of agreement (MOA) held at the AdSpark Philippine headquarter in BGC, Taguig.
“We have a vision for a while now where technology will bring us today. We know video consumption will grow and mobile data will grow, but it won’t stop there,” said Glenn Estrella, President and CEO of AdSpark. “The growth of digital marketing in the Philippines has become substantial, where video and social analytics are at the forefront. Wootag and Tracx, thus, will allow advertisers in the Philippines to improve their capabilities on this end,” Estrella added.
Under the partnership, AdSpark will be the exclusive reseller of both Wootah and Tracx in the country. Its exclusive partnership with Wootag will enable real video performance and help drive advertisers’ sales and marketing goals. The Wootag platform allows video content thay supports exciting experiences where customers can interact directly with the product within the video so that viewers can simply Tap, Discover, and Engage.
“With a growing customer base along with millions of viewers interacting with Wootag’ed video in the Philippines, the partnership with AdSpark will be a great medium to empower more international and local brands to drive interactive and real-time data experiencd for their videos,” explained Raj Sunder, CEO, Wootag.
AdSpark’s collaboration with Tracx, a social intelligence platform, on the other hand, will help reveal insights, build relationships, and eventually drive revenue in the social economy.
“AdSpark ticked all the right boxes for us. It’s a dynamic and innovative agency with exceptional, talented staff, and a creative approach to projects as well as a sterling reputation for customer service,” said Ross Williams, Managing Director for Asia Pacific, Tracx.
“Globe is a very supportive shareholder and whatever AdSpark needs, we will be there to support them. Our vision is that this compan will one day be the advertising powerhouse in the Philippines,” said Ernest Cu, President and CEO, Globe Telecom, before the signing of the MOA.
“With partners of this calibre, the consequential combination of technology and talent enables us to deliver powerful, unique solutions to our customers and to take advantage of the large and rapidly growing social media space,” added Williams.
*All photos captured by and directly uploaded via OPPO F3 Black Edition mobike smartphone.
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