With the popularity of mobile for taxi booking app services in the Philippines, GrabTaxi has been leading in terms of more satisfied passengers using the app, based on reviews and conversations with the drivers themselves who shared stories of how much GrabTaxi changed their lives by providing them with more steady income.
“Sipag at tiyaga lang ser,” (Hardwork, sir) was what Angelito Ombay told us, who drives plate number WFI 650 when we asked him how he got to earn a very generous income from driving for GrabTaxi.
“Masipag lang po talaga ako mag-accept ng bookings ng mga pasahero ko para mas lalong lumaki ang kita,” (I’m just very energetic when it comes to accepting bookings from passengers so that my income will increase more) Ombay said.
Ombay’s story is just one of the many driver’s same experiences after becoming part of GrabTaxi.
GrabTaxi is a platform supported by mobile application (available in Android and iOS devices) to be installed on mobile phones. Once downloaded, passengers can now choose to pick and grab a taxi within his or her area. Once the passenger tagged a match, the taxi driver will pick him or her at a specified location, as seen on the mobile gadget. A PhP 70 booking fee is placed on top of the estimated fare and as soon as the passenger board the taxi, the meter is then turned on. The PhP 70 booking fee is then shared by the driver and his operator or taxi fleet. Aside from their salary, drivers are also given incentives based on their performance every month.
The rising success stories of GrabTaxi prompt other mobile taxi and car booking service to level up their promotions and discounts to attract more passengers and other drivers to switch to their brands.
“The competition is fun and interesting. We welcome the competition. It’s a very helpful thing because sometimes if there’s no competition, you’ll feel very uncomfortable. (Competition) pushes us to become better and to understand the market (even) more. I believe one of our strong point is we are very local. If you’ll visit our office, all of us are Filipinos and we understand what the passengers need,” said Khriztina Lim, Country Marketing Head, GrabTaxi Philippines, during a one-on-one interview that was prepared for us before GrabTaxi was officially launched in Baguio City last August 5.
One of GrabTaxi’s edge over other brands is their simultaneous talks with local government units in the 6 cities they operate in. The app first launched in Manila followed by Cebu, Davao City, Iloilo, Bacolod, and now Baguio.
GrabTaxi’s product, GrabCar has been given a full accreditation being the first and only Transport Network Company (TNC) legalized by the Philippine government. The said accreditation was signed in the presence of Land Transportation Franchising & Regulatory Board (LTFRB) and Department of Transportation and Communications (DOTC), effective July 2015.
Recently, another product has been added to the GrabTaxi app and it is the on-demand delivery GrabExpress service. For a minimum of PhP 80, subscribers can enjoy on-demand delivery service pick-up from their preferred location and send it to their choice of delivery address within Metro Manila area.
To date, GrabTaxi app has been downloaded onto more than 6.1 million mobile devices. More than 111,000 drivers are registered with the network all over 6 countries with 11 bookings made per second. GrabTaxi operates in Malaysia, Philippines, Thailand, Vietnam, Singapore, and Indonesia.
There are more than 620,000 people in these 6 countries who use GrabTaxi at least once in a month.
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