(L-R) EDWIN CANTA, SVP AND BUSINESS UNIT GENERAL MANAGER, URC; CORNELIO MAPA, EVP AND MANAGING DIRECTOR, URC; JOHN LLOYD CRUZ, GREAT TASTE COFFEE BRAND AMBASSADOR; AND LANCE GOKONGWEI, PRESIDENT AND CEO, URC

Great Taste Coffee brand ambassador John Lloyd Cruz’s perspective on being great

 

Charming and truly is a ladies’ man, John Lloyd Cruz has evolved as one fine actor through the years and with a personality that almost everyone would aspire, JLC or Lloydie has been chosen by Great Taste Coffee to become their newest brand ambassador because they believe “he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei during the Choose To Be Great media event hosted by Gelli Victor, held at Crowne Plaza Galleria Manila last May 11, 2016.

JOHN LLOYD CRUZ TOGETHER URC PRESIDENT AND CEO LANCE GOKONGWEI AND EVENT HOST GELLI VICTOR
JOHN LLOYD CRUZ TOGETHER URC PRESIDENT AND CEO LANCE GOKONGWEI AND EVENT HOST GELLI VICTOR

“I just have to be myself and present it to the world and let the world tell you that you are great,” said John Lloyd who humbly accepted his new role as Great Taste Coffee brand ambassador. “It’s all about perspective, especially in little things. I like that kind of greatness, the subtle, the almost unnoticed, that’s the kind of greatness that I appreciate. In anything that I do. Right now, I’m enjoying photography so I get to exercise how I look at anything with greatness. It just got to have the right perspective.”

(L-R) EDWIN CANTA, SVP AND BUSINESS UNIT GENERAL MANAGER, URC; CORNELIO MAPA, EVP AND MANAGING DIRECTOR, URC; JOHN LLOYD CRUZ, GREAT TASTE COFFEE BRAND AMBASSADOR; AND LANCE GOKONGWEI, PRESIDENT AND CEO, URC
(L-R) EDWIN CANTA, SVP AND BUSINESS UNIT GENERAL MANAGER, URC; CORNELIO MAPA, EVP AND MANAGING DIRECTOR, URC; JOHN LLOYD CRUZ, GREAT TASTE COFFEE BRAND AMBASSADOR; AND LANCE GOKONGWEI, PRESIDENT AND CEO, URC

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. And John Lloyd is the perfect model and man-of-the-hour for celebrating everyday greatness.

During the event, we were also treated with an exclusive preview of Great Taste Coffee’s newest campaign featuring JLC. The new campaign captures the respect and admiration that John Lloyd and the brand have for Pinoy’s greatness.

Choose to be great, Great Taste Coffee is available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

 

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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