Chances are, whenever you see the latest Magic flakes TV commercial starring heartthrob actor John Lloyd Cruz, you are just thinking that it’s just one of those TV ads that, aside from being funny, want to sell us a bite of those sandwich crackers. Amused, we even thought of it that way and it would just stopped there.
But there is something more from Magic and John Lloyd (Cruz) because they are taking the magical moments campaign beyond television. Beyond the boob tube, heartthrob actor John Lloyd and Magic, who have been sharing three years of harmonious relationship, takes the magical moments into inspiring and even making the smallest dreams come true for some of us.
Aside from previewing two latest TVC, Jack ‘n Jill Magic also shared to us one of John Lloyd’s magical moment with Ma. Luisa ‘Malou’ Alicaway, who is an OFW bound for Hong Kong one evening at her Cebu Pacific flight.
At the pre-departure area, John Lloyd Cruz tried to strike a conversation with Malou who was a little bit suspicious because of a man who just sat beside her wearing caps and jacket. Later she realized that it was John Lloyd and blurted out “Makita lang kita masaya na ko, Magic na eh!” Only to be surprised that its not just a mere conversation but John Lloyd was there to give her something that will make her magic moments with the actor more exciting.
Teary-eyed, Malou accepted a Kabuhayan Package from John Lloyd and Magic, a Php 50,000 worth of Universal Robina Corporation (URC) products that could start a small business for her family in Quezon province. “I have no words to express how much thankful I am to URC for giving me something I never even asked for, much less expected,” Malou said when interviewed.
“We wanted to give the campaign another dimension by taking it beyond TV. We wanted it to touch the lives of actual people, so we’re bringing the magic to other areas in Metro Manila, ” said Magic Marketing Director Chris Fernandez.
“When it comes to bringing magic on and off screen, (actor) John Lloyd is everyone’s go-to leading man and we feel that he can even take it a step further by turning the mundane into something magical for just about anyone,” he continued as he pointed the main reason why Magic believes in the actor.
“Who knows… one of these days, you might just bump into Magic and (heartthrob actor) John Lloyd in your neighborhood or workplace,” said Chris on his parting words.
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