Deriving from the transport beast of the city jungle, Hennessy, the No. 1 cognac brand in the world, revealed Hennessy King of the Road campaign embracing Filipino culture and local cuisine with refinement and sophistication and celebration of Manila’s urban lifestyle.
The Hennessy King of the Road, a monster jeepney presented last Thursday night, whose sleek matte black exteriors and refined gold detail, wowed the crowd in attendance of the launch of this campaign held in Makati. The Hennessy jeepney was reflective of the emblematic heritage brand that Hennessy has built over the past 250 years, ultimately making its step in embracing local Philippine culture.
The Hennessy King of the Road campaign also honors a curated menu by top chefs JP Anglo of Kafé Batwan, and Jordy Navarra of the soon to open Toyo Eatery, for their urban interpretation of the Filipinos’ favorite local cuisine. A perfect pairing for the refined taste of Hennessy brand.
Anglo and Navarra prepared their renditions of bar chow, or pulutan, best enjoyed with Hennessy Very Special. Lee Watson, of ABV, crafted special Hennessy cocktails to pair with each of the chef’s masterpieces. These three cocktails also took inspiration from unique Filipino food ingredients which are in line with the Hennessy King of the Road campaign of embracing local culture.
The Habal-Habal, named after the “one-person jeepney”, was a drink that used black pepper infused Hennessy VS, coupled with bay leaf, honey, calamansi, and ginger beer, served in a highball glass.
Watson’s second drink called Patok, got its name from the loud, fast and colorful jeepneys. Here he infused Hennessy VS with siling labuyo, complemented with honey, calamansi, and a dash of white vinegar.
Lastly, to bring out the spirit of the King of the Road, Watson also created a special drink called the Side Trip, a play on a classic cognac cocktail the Side Car. He used Hennessy VS and paired it with white chocolate, hibiscus syrup, calamansi, and foamed egg white, served up with sprayed-on Angostura and Peychauds graffiti.
Live art by street artist Egg Fiasco, dubbed as Manila’s Nasty Egg, was also featured during the night. He is mostly known for his neo-graffiti types of murals that converge urban art with pop culture, folk arts, comic graphics, toys and tattoo culture. Fiasco unveiled his finished mural for the King of the Road, seeking to recreate Manila’s urban lifestyle, but of course with his own interpretation, harping on retro futuristic images and ambiguous characters.
Hosted by Radio DJ, Joyce Pring, the evening later took off with performances by Curtis Smith, CRWN, BP Valenzuela, Kidthrones and The Diegos.
Spotted during the event were local celebrities, nightlife movers, and social media influencers such as Robin Nievera, Joana Zandra, Tim Yap, Phoemela Baranda, DJ Tom Taus, Jane Dee, and many more who flaunted and matched their stylish outfits and get ups for the night.
Leading the way in experiencing urban Manila, the Hennessy King of the Road will take over urban hotspots throughout the metro. Follow the trail of the King of the Road by checking out Hennessy Philippines’ social media pages. Facebook page at facebook.com/HennessyPhilippines and follow them on twitter and Instagram @HennessyPH
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