Mobile-for-travel app HotelQuickly has been known and recognizable with the ‘pillow’ icon for the 3 years it has been offering last-minute booking for travelers in 16 countries in the world. Starting today, March 31st, coinciding their 3rd year anniversary, HotelQuickly replaces the ‘pillow’ with a brand new sleek ‘key’ logo.
Today’s change also reveals the release of the new HotelQuickly app that coincides with the official rebranding and the relaunch of the HotelQuickly website. The freshly minted app showcases a brighter color palette, a more streamlined booking flow as well as a host of new features, while the brand has been revamped with an upbeat, contemporary aesthetic.
“This is by far the most revolutionary and ambitious overhaul of HotelQuickly since the app debuted in 2013,” said Tomas Laboutka, HotelQuickly Co-founder and CEO. “We’re confident the smoother booking process and stronger brand image will propel HotelQuickly to the next level in its fourth year.”
Among its new capabilities, the app now allows all users to make multi-room bookings, view all available offers by location via enhanced map functions, and control price display settings to include or exclude taxes and HotelQuickly credit.
The March makeover extends to the company’s logo. The ‘key’ logo, created by London-based brand consultancy Idea Is Everything, symbolizes the app’s ability to unlock dynamic discounts as well as more travel opportunities for its members, according to HotelQuickly’s founders.
“HotelQuickly exists to make spontaneous travel easier and more enjoyable,” Laboutka said. “The app is a key for members to unlock not only the best hotel deals, but more pleasure and fulfillment in their everyday lives.”
Perhaps the most notable feature included in the latest release is HotelQuickly’s ‘Special Gift’ offers, a collaboration between HotelQuickly and its partner hotels. The gifts — which are free vouchers, token treats and value-added services such as airport transfers – are rewards given by hotels to guests who book their stays through HotelQuickly.
One of the most disruptive apps to enter the hotel booking scene in Asia-Pacific, HotelQuickly has expanded rapidly to partner with some 12,000 hotels and encompass more than 250 destinations over the past three years. HotelQuickly added the 16th country to its roster with the acquisition of Tonight, a Japan-domestic booking app, just last month.
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