“I’ve got thousands of links to my website but I’m still stuck at PR1. How come?” That by now, might be the question that most blog site owners have been asking themselves in regards to their pagerank and domain authority online. Google+ Authorship? Link Building? Search Engine Optimization (SEO) Keywords?
It’s kinda complicated and we have been browsing night and day to search for that algorithm that will well suited our website and every read we found new knowledge in the field of SEO. We followed and added some plug-in tools that we think are relevant to our website. Yet, the quest to place a good position in pagerank and domain authority is still a cat and mouse thing.
But before we talk about the importance of keywords, here are two important aspects that we should be aware of.
1. Google+ Authorship – This should probably be a top priority for bloggers and website owners must have’s. Google+ Authorship allows search engine users to find more content written by the same author. We explained on how to set up Google+ Authorship here.
2. Link Building – There are of course advantage and disadvantage of link building that you should be aware of. According to Christian Melanie Lee, an SEO and Social Media enthusiasts, you need to use ‘nofollow‘ tag especially when you’re blogging a paid post, comments without moderation, user-generated content, and if you add infographics and widgets from other sites. “There are some advertisers that don’t allow ‘nofollow’ links on a certain paid posts, but they let you remove it after several months,” Lee said.
Another Social Media blogger, Willa Stock shared that “Links, especially unrelated links to your blog’s niche got nothing to do with PR. Google has different algorithm when it comes to page ranking. For example, during comment, and your post is about travel, then the blog that made a comment is about fashion, it’s gonna be useless. Visitors comment like that does more harm to than good to your blog and it does the same thing to the blog that made the comment.”
“If your blog has relevant content that is unique, Google gives your post/blog priority. When I started in Blogspot, I got PR3. Then when I moved to my own domain it became PR0, then after 6 months, gained it back to PR3. I got penalized for some outbound links so I cleaned up. Since then I always clean up links that are 1 year old consistently,” shared Earth Rullan, an Online Influencer. “It is good to clean up links 1 year old to lighten the load of outbound links in your blog,” she added.
We decided to install External and SEO Internal Links Plug-ins on our WordPress page just to be sure we are hitting the right track.
What is SEO Keyword?
Keywords are relevant and critical first steps in achieving SEO. Not all keywords are created equal. While others drive traffic, others just simply left at the bottom of SERP.
“SEO takes a ton of effort, but even if you update on a daily basis with every single trending key words, it will still be difficult. Let’s face it, aside from PR, especially for advertisers, they are also looking for a higher link influencer not a high page ranking,” Stock explains. (RELATED: Get Your Article on Google Within 24 Hours)
“Epic post + proper keywords + a little bit of sharing in several social media sites,” added Lee.
Btw, check out Ubersuggest for keyword tool! This could be helpful for your SEO.
So how does SEO keywords affect your pagerank and domain authority?
“I use around 3-4 keywords that are related to my article,” Lee shared to us. Lee cautioned us not to use long-tail keyword phrases. Why?
According to Mark Walters who wrote for SEOMark, “Very specific long-tail keyword phrases don’t show up in any keyword research tools, and they may only get searched for once every 2-3 months, but they’re very important because it’s estimated that 40% of searches online consist of phrases made up of 4 or more words. Therefore, although the individual search volumes for very long-tail keywords might seem trivial, the combined total of them is far from it.”
“Best is 3 -4 keywords not over that because it is keyword stuffing,” said Rullan.
Okay. So we don’t need to place tons of keywords and hope that we rank in Google.
However, MOZ shared on their website that, “Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for “shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Air Jordan size 12” practically has their wallet out!“
While according to Megan Marrs, who wrote in her Wordstream article, “Keyword stuffing is now considered a strictly black-hat tactic. Google will penalize your site if they catch you stuffing the keyword turkey. Your page could be demoted in rankings, or even removed all together!”
Google’s own Matt Cutts warned webmasters about SEO keyword stuffing and over optimization at SXSW in 2012, saying: “We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and a great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
Rullan gave us a useful tip and that is to make sure to have the 4 key areas in your blog with your keyword headline, 1st para, last para and URL. Sounds legit. “And it’s also important that your theme is SEO friendly,” she followed up.
Take for example of this article. We used the 4 key areas where our SEO keywords are appearing. Seen it? We hope we’ve got that right.
Bottom line, it’s not about the numbers of SEO keywords you place on your page. It’s quality over quantity that will contribute to your pagerank and domain authority.
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