Isla Lipana & Co. announced the launching of Philippine Gems to promote the next mainstream tourist destinations. Isla Lipana & Co., Philippine firm of PricewaterhouseCoopers, finally arrived for the selection of top tourist destinations in the Philippines.
After months of deliberation and collaborating with respective partners and judges, mainstream sites are vowed to be chosen to represent Philippine Gems and be recognized as ‘up and coming destinations in the country‘ through online voting from June 26 to 9 August 2013. Philippine Gems will showcase not just the usual tourist spots but rather the wide range of diverse and hidden natural wonders that bejewel our country from Batanes in the North to Siargao in Mindanao.
We took the liberty to mingle with Atty. Alex Cabrera, In-coming Chairman and Senior Partner, Isla Lipana & Co., and he shared us snippets of how the final listings came through. Along side Judith V. Lopez, Out-going Chairman and Senior Partner, Isla Lipana & Co., they aim to showcase the country’s ‘good side‘ to the world, especially the many pristine natural scenery of our picturesque country. This came timely as many international giving bodies are recognizing our tourists destinations. Take for example CNN which recently included three of our top beach destinations on their World 100 Best Beaches. These are Palaui Island in Cagayan Valley, El Nido in Palawan and Puka Beach in Boracay.
Lopez will hand over the leadership to Cabrera by June 30.
“Promoting Philippine Gems does not mean that popularity will destroy its beauty,” Alex answered our question on how will this campaign help preserve and at the same time promote Philippine Gems beauty.
This campaign will be brought to social media through online voting. Visitors are asked to vote at least three of their favorite sites, and up to maximum of ten. To cast your votes, log on to http://www.philippinegems.com/voting/ and click over the thumbnails of your chosen sites. Don’t forget to log-in to your Facebook or Twitter accounts, or enter your valid email address when submitting your votes.
Also, in line with the Philippine Gems online voting, we encourage you to please enter Juan Manila Express when the prompt “How did you find out about the Philippine Gems” verifying your VOTE appear on your screen. This is to verify your votes.
Let’s support our very own Philippine Gems!
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