If you are wondering “why are Julia Barretto and Josh Garcia dressed in astronaut costumes?” in the new Jollibee TVC and ‘what’s so ‘outer-space’ about the new commercial?’ Below’s the answer.
Here’s a bit of a trivia. In the 80s, when Jollibee introduced the Yum Burger with a TV ad that showed the iconic langhap-sarap appeal that crossed boundaries up to foreigners’ taste when it comes to burger, the ad showed two astronauts who’ve just landed on the moon and got smitten by the langhap-sarap Jollibee Yum Burger. To honor the classic langhap-sarap commercial, Jollibee decided to do a remake and made a reference to that classic ad. And for decades, Jollibee stayed true to its langhap-sarap claim and ensured that the Yum Burger maintains its 100% beefy, langhap-sarap goodness.
“We see incredible potential in Julia and Joshua, young millennials who believe in always seeking out the best in everything in their respective careers, their daily decisions, and of course, their burgers,” said Jollibee AVP for Marketing Kent Mariano. “They embody a generation that won’t settle for anything less than the best and knows that for 100% beefy, langhap-sarap, there’s always the Yum Burger.”
Yesterday, we were invited to the launch of the new #LanghapSarapYum TVC starring Julia and Josh, also known as JoshLia, who are also the newest Yumbassadors for Jollibee. For Julia, it was a ‘coming home’ as Jollibee was a big part of her career when she was just starting in showbiz.
“I was just so happy. Jollibee was a big part of my career when I was starting out, so this endorsement is like coming home.” Julia first endorsed the Yum Burger in 2014, which she said was “one of the best choices I’ve made so far.”
Joshua, on the other hand, is relatively a newcomer to Philippine showbiz. He was first seen on a long-running TV reality show, where his candid personality and relatable life story resonated among millions of viewers.
“I really prayed and waited for a project like this,” Joshua shared. “I cried when my handler confirmed that my Yum Burger endorsement is a go.”
Here’s the remake of the classic 1980s ad with fresh vibe and modern twist
Watch our recorded Facebook Live #LanghapSarapYum with Julia and Josh coverage held at One Canvas
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