KFC Philippines is one of the leading fast food chains in the country, specializing in the Original Recipe Chicken, Hot & Crispy Chicken, Bucket Meals, Unlimited Gravy, Streetwise and Krushers. The delicious taste of KFC is a result of their world-famous heritage and appreciation of the local palate. From signature recipes, processes and product innovations, KFC Philippines is committed to serving up dishes and moments that are, simply, so good.
For everyone’s information, KFC Philippines has a longtime partnership with the United Nations World Food Programme (WFP) and they are further strengthening it through ‘Buckets of Love.’ This is a comprehensive campaign that seeks to raise awareness and generate funds for conflict and disaster-affected areas in the country. Since 2007, KFC Philippines has been WFP’s partner, in line with the Yum! Brands’ World Hunger Relief campaign – the world’s largest hunger relief effort in the private sector that spans over 120 countries.
This year, KFC has pledged to donate to WFP Php 5.00 from every 8-piece bucket meal, and Php 1.00 from every 1-piece Crispy Butter Chicken sold from November 2013 to January 2014. Proceeds will be used to support WFP’s efforts in rebuilding communities affected by Typhoon Yolanda, while still assisting WFP’s existing school feeding programs in conflict-affected areas in Central Mindanao. Customers may also share their blessings through coin canisters found in KFC counters. See just how great it is being able to eat our favorite meal and being able to help our fellowmen through little things which would mean a lot to them.
Last year, KFC Philippines’ donation to WFP provided over 750,000 school meals to more than 100,000 school children in the provinces of Maguindanao, North Cotabato, Lanao del Norte, and Lanao del Sur. Among those who have benefited from the WFP school feeding programme is Norhana Calandada of Ilian Elementary School in Lanao del Sur. This made me realize that others are not being able to have the things that I have and this made me appreciate more of the things around me.
Prior to the school feeding program, Norhana would go to school on an empty stomach, and with no packed lunch. She would spend lunchtime playing alone in the schoolyard while waiting for afternoon classes to begin, choosing not to go back home because she would much rather give her share of food to her siblings. That is very heart-melting to see just how other children struggle for their lives. Since the WFP’s school feeding programme began — and which KFC Philippines has been supporting since 2007 – Norhana now receives a meal in school to help her concentrate and perform better in class.
Norhana’s story shows that a small gesture can make a difference and also makes us appreciate what we have and realize such things. The simple act of purchasing a meal allows customers to not only enjoy KFC’s signature dishes, but also contribute to changing the lives of children and communities benefiting from the ‘Buckets of Love’ campaign.
KFC’s ‘Buckets of Love’ efforts will run from November 2013 to January 2014. Those who will not be purchasing meals can still help out through the campaign’s canister initiative, encouraging people to share their spare change to help give hope to conflict- and disaster-affected communities in the Philippines.
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