It’s almost Christmas and as always, this season brings out the best in us. And right after Christmas, it’s gonna be New Year already. Have you thought of your new year’s resolutions to start the things right for 2015?
Krem-Top coffee creamer recently launched Change for the Better campaign spearheaded by Dr. Mina Ramirez, Phd, President, Asian Social Institute. The campaign started in 2012 as a call to action for us Filipinos to be reminded of our core values to commit and sustain the change to become a better person, not just during the turn of the year but all throughout the year and beyond.
This year, Krem-Top shares with us the five core values that truly represents us of what Filipinos truly are. No matter what you’re feeling right now while reading this blog, we hope that we’ll be instrumental in making you feel positive and help you, change for the better, not just for the coming year, but throughout your whole life.
Five core Filipino values
Based on Filipinos’ aspiration for ‘pamumuhay‘ (life) and ‘pananalig sa Diyos at kapwa‘ (faith in God and people), this value helps in reminding us how we are cheerful and naturally sociable. We love to connect and wear smiles on our faces even in depressing situations. Remember those genuine smiles of people flashing on the TV screen on news-breaks after they battle and survived destruction from natural calamities? No matter what happens, we Filipinos, would always say ‘salamat sa Diyos’ (thank God). We also acknowledge the good deeds of other people towards us and we do our best to return the favor.
Talking about thanking God and surviving calamities, being prone to disasters, Filipinos have adapted and learned to be strong in times of need and in hard situations that life throws at us. We endure everything and become resilient, making us worldwide phenomenon. This was proven months after Typhoon Ondoy, the worst typhoon before Yolanda that hit the Philippines in decades. Many people lost their lives in these calamities but we showed to the world that we are ‘matatag‘ (strong) and are able to bounce back to change for the better.
We Filipinos love to dream, and when it comes to impossible, we do everything to get it. We are ‘masigasig‘ (persevering) and we do it for our families and loved ones. Best example of people with this value are the Overseas Filipino Workers (OFW) who sacrifices their lives in other countries just to make ends meet back home in the Philippines. OFWs endure the pain of being far from home to give their families a good and better life.
We are naturally caring. Filipinos love for the families extends to friends, neighbors, and even with strangers. Do you remember the viral photo of a young lady who gave her jacket to a young girl she found walking along the sidewalks in front of GMA-7 building? The young woman doesn’t know who the little girl was but because it was raining and the girl was soaking wet, she gave her jacket to cover the girl from the rain. Our ‘mapagmalasakit‘ (caring) trait makes it easy for us to champion the ‘bayanihan‘ spirit – to unite and help other people during calamities and celebrate together in special occasions.
The use of ‘po‘, ‘opo‘, and ‘pagmamano‘ are distinct Filipino ways of respect. We say these words or act these gestures to show our love and respect for the elderly. The Filipinos’ respect is not just limited to the elderly but also to other people’s properties, emotions, and ideals. Filipinos are genuinely polite.
Our respect for other individuals is embedded in our culture and in our language.
This Krem-Top campaign is with the guidance of of renowned phenomenological sociologist, Dr. Mina Ramirez of the Asian Social Institute. “If we can just get to know more of ourselves clearly and use our values to our advantage, we will become abetter nation. It’s time to change for the better,” said Dr. Ramirez.
Alaska Milk Corporation’s Vice President for Marketing and Krem-Top Change for the Better campaign lead, Bien Fernando, is optimistic that this project will help create awareness about the need to keep or enrich and restore these core values of Filipinos. “We hope that Krem-Top’s Change for the Better campaign will inspire us to be the better version of ourselves for the benefit of our families and our country. The public can count on our continued support to champion Filipino spirit that will help make us a better and stronger nation,” said Fernando.
So, which of these values represents you? It’s time to change for the better.
To know more about Change for the Better campaign, visit www.facebook.com/AlaskaKremTop or follow @KremTopPH on Twitter.
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