Visiting a place is not just about taking photos and trying local foods. It’s also about discovering culture and arts, the history that tells about the past events of a particular place.
Through Kultoura app, tourists and travelers may leave their maps behind and just keep this new mobile-for-travel installed on their smartphones to get to know the Philippines while traveling to the 7,647 islands. Historical facts compiled for Kultoura users are available once you have downloaded the app powered by PLDT’s wireless subsidiary, Smart Communications and developer InnoPub Media in collaboration and partnership with National Commission for Culture and the Arts (NCCA) and the Department of Tourism (DOT).
The Kultoura app features info on heritage sites, historic schools and churches, nature parks, popular attractions, famous landmarks, and other must-see places on various parts of the country. The app also contains colorful details of the history of selected cities and provinces, including their famous personalities, delicacies, and other interesting trivia.
“The Kultoura app was developed to help tourists and students learn more about Philippine culture and heritage. It may also be useful to foreigners who are interested in the rich history and beautiful destinations in our country,” said NCCA Chairman Virgilio Almario.
To enhance users experience, Smart will also provide high-speed WiFi and install quick response (QR) codes and NFC (near-field communications) chips on markers in selected areas to enable access to additional travel information via phone scan.
“We want to help travelers really enjoy and experience the Philippines by seeing for themselves the rich culture and heritage of our people,” said PLDT and Smart public affairs group head Ramon R. Isberto. “Innovations such as the Kultoura app are part of Smart’s efforts to enable foreign and local tourists to travel like never before,” he added.
Present during the launch held this morning at the Rizal Park Visitors Center were NCCA chairman Almario, DOT Undersecretary for Oversight Function for Legislative Matters Falconi Millar, PLDT Smart Head of Public Affairs Isberto, and representatives from the National Parks Development Committee.
*All photos captured by and directly uploaded via OPPO F3 Black Edition mobile smartphone.
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