KWENTONG JOLLIBEE

New heartwarming Jollibee ads featuring long-lasting love debut this Valentine’s Day

 

The audience weren’t prepared when they sat in front of the big screen during the exclusive preview of the new Jollibee ads last Friday night at My Cinema in Greenbelt Cinema 3. The atmosphere was full of jolly people enjoying their popcorn and soda as they all awaited for the lights to go out and the film starts to roll. Film, because these four new Jollibee ads were produced in a short story manner, not the usual ads for a TV commercial.

Four Jollibee ads titled Kwentong Jollibee, Jabee, Almusal, and Tagpuan were simultaneously played one after the other and during those presentation, the audience were all in silence after they got hooked to the screen with stories that were all based on true-to-life accounts from people who represents and frequents the all-time No. 1 Filipino food chain that was born 38 years ago.

Are you ready to get teary-eyed?

Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys.

During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy  can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

The stories are told through the eyes of a real-life and long-time store manager, who through 22  years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.

The “ALMUSAL” video  features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

ALMUSAL
ALMUSAL

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand.

Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

If you want to see all of the four Jollibee ads, you can head on to this link https://www.youtube.com/playlist?list=PLLJfPsD7JozsrLs0hBgTdGeEiPizr9cPL and fill your hearts with joy.

Share the new Jollibee ads with your loved ones this Valentine’s Day.

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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Juan Manila Express is a magazine-themed blog of different niche from daily grind to headline news, to entertainment updates and social media related topics. Email us at [email protected] for your suggestions and comments. Thank you for visiting!

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