3rd Station: PAINT

Lee Jeans introduces denim innovation through Denim Rip and Repair Workshop

 

Enjoy  making your DIY jeans with "Denim DIY Rip and Repair Workshop" at SM Mall of Asia, Atrium
Enjoy making your DIY jeans with “Denim DIY Rip and Repair Workshop” at SM Mall of Asia, Atrium

Lee Jeans, the brand that established an impressive denim heritage, proved again their purposeful craftsmanship through “Denim Refreshment”, a new fashion to dress up your jeans the DIY way.

Lee Denim Rip and Repair was launched May 29, 2015 at SM Mall of Asia, Atrium that marks as the start of a 3-day workshop breathing from contemporary to classic–thus, “Denim Refreshment”.

Present in the event is the launching of Jade Fusion, a temperature-reducing wear. It was crafted with natural jade that is famous for its heat-resistant property, giving the wearers cooler feeling by its improved breathability and moisture management.

The 3-day workshop has 4 stations to make your DIY jeans.

First is the RIPPING, where distressing, slashing and grinding were made to put that cool rip you want. You can either put a light or heavy rip.

1st Station: RIPPING
1st Station: RIPPING
Distressing, slashing and grinding were made in the RIPPING Station where you can choose whether light or heavy rip
Distressing, slashing and grinding were made in the RIPPING Station where you can choose whether light or heavy rip

Second is the REPAIR Station. Apparently, this is where repairs, alterations, sewing and patchworks were made.

2nd Station: REPAIR
2nd Station: REPAIR
Sewing and patchwork? Station 2 will solve your problem.
Sewing and patchwork? Station 2 will solve your problem.

Next station is the PAINT where you can splash different colors of paints to your ripped or repaired jeans.

Distressing, slashing and grinding were made in the RIPPING Station where you can choose whether light or heavy rip
Distressing, slashing and grinding were made in the RIPPING Station where you can choose whether light or heavy rip
3rd Station: PAINT
3rd Station: PAINT
You can splash any color you want and any design you like in the Paint Station
You can splash any color you want and any design you like in the Paint Station

And for the last station, MONOGRAMMING. It is where you can add you own signature to the finished product using initials.

4th Station: MONOGRAMMING
4th Station: MONOGRAMMING
You can add your own signature by putting your own preffered initial on the output
You can add your own signature by putting your own preffered initial on the output

To spice up the said event, Jamba Juice partners with Lee to give away thirst-quenching up-sized coupons to customers with every purchase of Lee Jeans during the affair.

Creating new concepts was pushed by the curiosity of Lee Jeans. Therefore, expect more DIY from the owner of the denim customization floor.

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Josette Lansang

I am a Journalism Major student who has the passion for writing and currently writes for Juan Manila Express as an intern. A proud BulSUan! (Twitter and Ig: superjosette)

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Josette Lansang

I am a Journalism Major student who has the passion for writing and currently writes for Juan Manila Express as an intern. A proud BulSUan! (Twitter and Ig: superjosette)

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