The third LEGO Certified Store in the Philippines successfully opened yesterday, November 12, at Level 1, Mindanao Wing, TriNoma Mall in Quezon City. Fans and collectors of the LEGO bricks and minifigures lined up the store to get first dibs of the items and deals offered inside the TriNoma Mall store.
The TriNoma Mall store is the first certified store in the Northern part of the city. LEGO has been a hit in the Philippines, earning a steadily growing following from children and those young at heart who use each LEGO piece to build toys and realities straight from their imagination.
For the whole month of November, every minimum single receipt purchase of P5,999.75 on any LEGO items from the LEGO Certified Store TriNoma from November 12 to 30, P1,000 of the sale procceeeds will go to UNICEF to help build the first National Centre for Children with Disabilities in Philippine General Hospital. As an exclusive treat, LEGO fans can get free engraving service on one, white 1×6 LEGO brick to personalize their LEGO Store Sets.
Also, LEGO fans and lovers can purchase LEGO poly bags in support of the fundraising campaign for the Centre where 100% of the proceeds from the sale of each poly bag will be donated to this UNICEF project. Each collectible poly bag featuring four different designs sells for P100 each and comes from the LEGO Ninjago, LEGO Juniors, LEGO Friends, and LEGO NEXO Knights lines.
Lastly, the long awaited LEGO Disney Castle Set will have an exclusive first release at the LEGO Certified Store TriNoma. For customers who purchase the set, P1,000 will be donated on their behalf to UNICEF for the construction of the Centre.
LEGO was first introduced in 1932 after a carpenter from Denmark named Ole Kirk Kristiansen invented the first bricks.
Encapsulating the dream of its founder to “inspire and develop the builders of tomorrow,” the global toymaker continues to expand its presence in the Philippines market by opening LEGO’s Third Certified Store.
“The LEGO brand goes beyond being one of the top global toymakers, we are a beloved builder of childhood fantasies. We aim to inspire and engage the world’s builder by injecting fun into play. This partnership with UNICEF Philippines resonates well with this dream to extend the opportunity to help more children by bringing the National Centre for Children with Disabilities to reality,” said a LEGO executive.
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