Leica Store has been around for a year in the Philippines with a store located in Greenbelt 5, Makati City. The German camera brand is known as high-end and sport optics manufacturer with over 160 years of heritage founded by Oskar Barnack with his philosophy of versatility, excellence, and picture quality. The Leica camera brand has since become accessible to Filipino photo journalists, hobbyists, and enthusiasts alike.
The initial salvo of Leica Store Philippines‘ first year anniversary was a photo gallery that features Fade Into Light – a travel photography series by Leica Philippines enthusiasts AP Murillo and Raul Echivarre, that perfectly captures the act of gathering fish in Currimao, Ilocos Norte.
Taking the celebration of art and photography to greater heights, the event also coincided with the launch of the new Leica SL camera. The Leica SL is a mirrorless camera that sets new standards in terms of speed, picture quality, and versatility.
Fade Into Light highlighted the 2008 activity of AP and Raul where the works of these photographers converge to form a series of hidden gems that a passing eye would have never caught.
“We believe that there’s more than meets the eye. There are stories and certain types of beauty that can only be recognized once they’re zoomed in or viewed from the lens – and it is what constantly drives Leica to innovate,” said Ivan Yao, Managing Director of Lucerne.
Photos from the Fade Into Light were up for sale and proceeds will support the education of the fishermen’s children through the non-profit organization, Sitio Remedios Heritage Corporation.
The Leica SL has a 24 MP CMOS Sensor (24 x 36 mm) with Full Frame (6000 x 4000 pixel) resolution. It has an IR-Filter and no Lowpass Filter with ISO from 50 to 50000. Sensor cleaning is provided on this L Mount Leica camera.
Leica SL features an electronic viewfinder that utilizes EyeRes technology.
Visit Leica Store Philippines at the Lower Ground Floor, Greenbelt 5 to know more about the Leica SL camera.
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