Lenovo-Lazada Partnership: Launch of A7000 in PH

Lenovo ties up with Lazada for exclusive release of A7000

 

Lenovo-Lazada Partnership: Launch of A7000 in PH
Lenovo-Lazada Partnership: Launch of A7000 in PH

Lenovo kicks off the coming of the much awaited A7000 smartphone in the Philippines and other countries in Southeast Asian region, to be exclusively retailed through Southeast Asia’s leader in online and effortless shopping, Lazada

Upon successful tie-up with India and Indonesia, it is the first time that Lenovo is simultaneously launching a product in Malaysia, Philippines, Singapore, Thailand, and Vietnam.

A7000, the first smartphone with all-new Dolby Atmos technology that enhances the audio quality by allowing the sound flow above and around, was officially introduced in front of invited media guests plus a treat to 4D experience of The Avengers: Age of Ultron last May 13, at 4DX Theatre, Central Square Building, Bonifacio Global City.

The most anticipated Lenovo A7000
The most anticipated Lenovo A7000

Providing an entirely powerful entertainment experience, the Lenovo A7000 also features a 5.5” HD screen and MediaTek 4G LTE True8Core processor with 2GB RAM, which is very suitable for those who love to watch videos and movies. It also has a dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, good for those who love taking photos.

“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we see a significant change in traditional business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal,” according to Dino Romano, the Country Lead of Lenovo Smartphone, Philippines.

Lenovo-Lazada partnership launch at 4DX Theatre, Central Square Building, Bonifacio Global City
Lenovo-Lazada partnership launch at 4DX Theatre, Central Square Building, Bonifacio Global City

Lenovo adopted the online-to-offline (O2O) business model for a more effective kind of communication to their customers. In India and Indonesia, this model has been a success so as a result, this tie up will also adopt this model in the region of the said five countries.

Lazada Philippines CEO and co-founder, Mr. Inanc Balci shared how thrilled they are to this partnership, “We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia.” He also added, “I along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership.”

With online transaction, buyers will be assured that there will still be Lenovo’s official one-year warrant that can be brought to thirty (30) Lenovo Mobile service centers and collection points all over the country. Priced at PhP 7,390, it can be purchased on their 48 shops nationwide but it will be ‘exclusively’ available starting May 21 at 12NN at Lazada.com.ph.

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Theresa Inoncillo

Journalism student, intern at the moment

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Theresa Inoncillo

Journalism student, intern at the moment

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