In June 2016, the country was introduced to a new lifestyle brand that is in line with fashion and leisure. Miniso formally opened its first store in the Philippines with the first outlet located at Robinsons Place Manila. This November, two more stores opened to provide customers with quality, creative, and low-priced products. Miniso opened the SM City San Lazaro and SM City Manila. Before the “Holiday Rush”, 4 more SM Supermall stores are about to open, making Miniso’s goal to open at least 6 stores coming to fruition.
Miniso is a Japanese fast fashion designer brand, jointly founded by Miyake Jyunya, the chief designer of Miniso, and Ye Guofu, the Chinese young entrepreneur. Miniso advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern. Miniso pursues a “simple, natural and quality” life philosophy and a brand proposition of “simplicity and going back to the essence”. Miniso has built an extensive distribution network in over 40 countries and regions and more than 1,400 retail stores.
Filipino teen actor Ruru Madrid and actress Gabbi Garcia, both from GMA Network joined the opening at the SM City Manila last Nov. 5 together with City of Manila Vice Mayor Honey Lacuña and Miniso’s partners and SM mall executives.
Miniso has opened more than 1,400 stores around the world and dedicates itself to providing customers with quality, creative and low-price products. Miniso always persists in selecting fine materials from all over the world. Over 80% of the brand’s products designs originated from Japan, Korea, Singapore, Malaysia, China, and other countries. Products range from creative home necessities, jewelry series, seasonal products, digital accessories, office supplies, beauty products, stationery gifts, and food and drinks.
Currently, Miniso stores can be found in Australia, Korea, Singapore, Vietnam, Hong Kong, Thailand, Japan, Philippines, China, Mongolia, UAE, Myanmar, Nepal, and Laos.
This is a timely offering that awaits customers with gift-giving ideas that is practical and innovative. Simply budget-friendly products but with undeniable Japanese durability that Miniso is known for.
As a member of society, Miniso actively explores the relationship between the Earth’s environment and human civilization. The brand ensures that its products and materials are healthy and safe without harming the environment.
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