Japan’s famous brand of fashion and leisure general merchandise, MINISO, has arrived in Manila, Philippines and a lot of people are going crazy over the brand already.
We see a lot of shoppers lining in at MINISO’s cashier counter and these people are coming from different walks of life, as far as we can tell.
MINISO, founded by Mr. Miyake Junya in 2013, is a leisured department store customizing “addiction” with fashion with a wide array of their own brand of products from home living, personal accessories, kids products, bags, to tech and gadget items. They all carry one name, MINISO.
Andrew Ybardolaza, Communications Director, Sales and Marketing, explained to us the concept and brief history of MINISO when we visited the store last Sunday as it enjoyed its second day opening at Robinsons Place Manila.
The Philippine branch is the latest addition to its over 3,000 shops and is the biggest in the world. The concept and theme of MINISO shops are designed by excellent designer around the world.
According to Andrew, to keep up with latest and trendiest selection, MINISO maintains fast replenishment of items and making sure that new products are introduced on a weekly basis. MINISO designs and manufactures commodities with ‘high quality and reasonable price.’ Products in the Philippine store are priced with the lowest at P99 and still with high-standard of quality. MINISO also stands by on its three core values: Quality. Idea. Low Price.
The design of MINISO is very simple yet chic and stylish, making it more appealing to millennials visiting the store.
MINISO LOVE LIFE, LOVE MINISO tagline is a reflection of how the store gives value their customers by offering more products that represents their styles. MINISO is not only a brand, but alos a lifestyle. MINISO develops commodities according to consuming opinions in the future, that is, ‘recovering the nature of products’ which means getting rid of extravagance and vanity and regaining native features.
MINISO is located at the 2/F, Padre Faura Wing, Robinsons Place Manila.
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