Kikuo Ibe, an engineer made a life-time motto his inspiration to build what the world has to be known and the stunned by creating a watch that challenged the very definition of toughness – G-SHOCK.
G-SHOCK was born in 1983 after several attempts and experiments of Kikuo to build a watch that wouldn’t break –even when dropped. That day marked the beginning of the G-SHOCK story. It all started one day, on his way to work, when Kikuo accidentally dropped his precious watch – not Casio, that was given to him by his father. He watched it break into pieces.
NEVER GIVE UP
The road to success turned out to be unimaginably difficult. Apart from protecting the exterior of the watch, Ibe and a team of three members, also had to figure out a way to protect the engine, or electronics of the timepiece, which would often break due to the drop. He could not find a way to absorb the shock and feared that the project would be a failure.
Ibe, who first gained inspiration to build a shock proof watch through first-hand experience, decided to search for the solution in his daily life. Ironically, he found the answer while observing a little girl play with a bouncing ball. He imagined the engine floating inside the ball. This discovery allowed for Ibe and his team to develop a watch with a hollow structure with the module suspended inside.
The first G-SHOCK model DW5000C was launched in 1983, following the “Triple 10” concept – 10-year battery life, 10-bar water resistance, and 10-meter dropping shock resistance.
G-SHOCK THE WORLD TOUR IN MANILA
To celebrate G-SHOCK’s 30th anniversary, Kikuo and his team flew to Manila, Philippines to unveil the latest models of Casio G-Shock timepieces and formally introduce its local ambassadors at HYVE Superclub in Bonifacio Global City.
G-SHOCK unveiled the design of the Shock the World Manila Watch. The first Shock the World event happened in New York in 2008. Since then, it has grown into a series of events that happen simultaneously all over the world.
The Shock the World Manila watch will be available exclusively to the Philippines in all Time Depot Stores and all all G-Factory stores nationwide starting March 1.
The Shock the World Manila watch comes in G-SHOCK’s signature look, with a white exterior and red, blue, and yellow accents to reflect the colors of the Philippine flag. To commemorate the 30th anniversary of G-SHOCK, there are 30 red stars on the upper portion of the strap. On the opposite side, 3 stars and a sun can be seen to represent Filipinos.
The limited edition watch, which is based from the model DW-6900NB-7, features a Mirror Dial and is Shock Resistant and Water Resistant up to 200M.
Thanks to G-SHOCK and Mr. Ibe for we have now have a badass reason to wear a watch.
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