Designed with the modern urban lifestyle in mind, Boston-based New Balance Athletics, Inc. recently debuted the latest in New Balance craftsmanship, the 247 Sport.
The style itself delivers a package for the ultimate 24/7 performance, all day and all night. The New Balance 247 Sport offers a new look, feel, and fit that draws inspiration from iconic New Balance models to remain grounded with the NB DNA.
247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit, and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running that is also designed for 247 lifestyle.
“The 247 Sport pack is a nod the brand’s innovation and performance running product,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Lightweight engineered mesh, neoprene bootie, synthetic overlays and reflective hits work in conjunction with vibrant colour pops for a more technical and eye catching look. The style is ideal for those consumers that want to make a stylish statement on their daily commute.”
New Balance 247 Sport are available in New Balance (Glorietta), The Athlete’s Foot (Glorietta), Commonwealth (SM Aura Premier), Sole Academy (Bonifacio High Street), SneakPeek (Shangri-La), and Capital (UP Town Center).
“The cutting edge 247 design combines the craftsmanship, technology, comfort, and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle,” said Shinichi Kubota, Vice President, Global Lifestyle.
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